Parental Guidance on Movies Makes a Difference

Posted on: 04/28/10 12:48 PM | by Jonathan McKee

A new study from Dartmouth Medical School (DMS) reveals that monitoring our kids’ media choices actually pays off! Imagine that.

James Sargent, a professor of pediatrics at DMS, also principal investigator in the study contends, “The research to date suggests that keeping kids from R-rated movies can help keep them from drinking, smoking, and doing a lot of other things that parents don’t want them to do.”

That pretty well sums it up.

The researchers talk specifically about the affect of adult content, noting that “PG-13 movies as well as many TV shows frequently portray drinking and other adult situations.” The study is fascinating. I encourage you to take a peek.

The question is: will parents listen to this warning?

In my article titled, “Dad, can I download this song?” I introduced two extremes in parenting styles: Sally SoWhat, who doesn’t monitor what her kids watch or listen to at all, and Shirley Shoebox who locks her kids in a dungeon without any exposure to the real world, releasing them at age 18. Neither are healthy.

Many people don’t want to be Shirley Shoebox, so much so, that they retreat to the polar opposite end of the spectrum, becoming very much like Sally SoWhat, a very “hands-off” parenting style. The sad fact is, most of these parents are in the dark as to what media messages are actually bombarding their kids daily; furthermore, they don’t realize the negative impact these messages can have.

In this new study, DMS partnered with the University of Oregon and the University of Michigan and studied 4,655 fifth through eighth graders, talking with 2,406 of the group. The researchers found a link between exposure to R-rated movies and the likelihood of drinking alcohol, as well as becoming more prone to ‘sensation seeking’ and risk taking.

Add to that the fact that this R-rated content is only a click away. Bottom line: Parents need to involved in their kids lives, having conversations about media, and monitoring what they watch. That’s what the experts are saying. The DMS study concluded by actually quoting the October 2009 American Academy of Pediatrics (AAP) study, recommending that children watch no more than one to two hours of “quality” media each day.

If you missed that AAP music and lyrics report, I strongly encourage you to take a peek at that as well– I summarized some of those findings in our Youth Culture Window article the week the study was released. That report confirmed that lyrics have become more explicit in references to sex, drugs, alcohol, tobacco, and violence. Furthermore, the authors gave numerous examples of the correlation between media exposure and negative behaviors. The report gave particular attention to the effect of music videos. Frequent watching of music videos has been related to:

  • an increased risk of developing beliefs in false stereotypes and an increased perceived importance of appearance and weight in adolescent girls
  • an increased probability that they would engage in violence, a greater acceptance of the use of violence, and a greater acceptance of the use of violence against women
  • an increased acceptance of date rape
  • permissive sexual behaviors
  • more accepting of premarital sex (specifically with those watching MTV)
  • increased risky behaviors
  • alcohol use

Parents… are you listening?

Canned by ABC Because of His Principles

Posted on: 04/2/10 11:40 AM | by Jonathan McKee

I’ve always enjoyed Neal McDonough as an actor. I didn’t know much about him… still don’t. But I have to say that I’m impressed by his principles. Here’s a guy that has proved to be anything but a sellout.

Neal was just canned from a new ABC show three days into the filming because he refused to a do a sex scene. This move might have just cost him a million bucks. And this isn’t the first time he’s said no to big money because of his principles:

McDonough was sacked because of his refusal to do some heated love scenes with babelicious star (and Botox pitchwoman) Virginia Madsen. The reason? He’s a family man and a Catholic, and he’s always made it clear that he won’t do sex scenes. And ABC knew that. Because he also didn’t get into action with Nicolette Sheridan on the network’s Desperate Housewives when he played her psycho husband during Season 5. And he also didn’t do love scenes with his on-air girlfriend in his previous series, NBC’s Boomtown, or that network’s Medical Investigation. “It has cost him jobs, but the man is sticking to his principles…”

Click here for the entire article.

In a world of sellouts… thanks for standing tall Neal!

(ht to my friend Becca for forwarding me the article)

Screen Time

Posted on: 03/1/10 9:55 AM | by Jonathan McKee

I just got back from a weekend speaking at a camp… a weekend where I was unplugged for three days. Kind of nice. Now I’m checking email and catching up on articles for the first time… and WOW!

I just read our new Youth Culture Window article David posted while I was gone, The Lure of Glowing Screens. What a revealing article about teenagers and the time they spend staring at the all mighty screen.

This is David’s third article in the series we’ve done about the Kaiser Family Foundations amazing new “entertainment media” study. I’m not going to bother summarizing his thoughts… you really should just read it. But here’s a few snippits that I found particularly disturbing/revealing:

The content available to kids online is constantly growing and changing. Unfortunately, many of those changes are not good.

For instance, one of the biggest buzzes in youth culture this past week has been the explosion in popularity of a website called ChatRoulette. This is a site that allows users to employ their computer-mounted webcam to chat with any other person using the site at the same time. If you don’t like who you’re looking at, you just hit “next,” and in true roulette fashion, another site user is randomly assigned to your computer screen.

During the writing of this article, I visited the site for about 7 minutes to see what the buzz was all about. In that time, I clicked through mainly guys – no surprise there – about 60 in total, 4 of whom were openly masturbating. In the same 7 minutes, I only saw 2 women…but one of them was doing a topless strip tease.    

Are you still sure you want a computer in your child’s bedroom?

Crazy, huh? Now some good news from his article.

The leading influence on kids’ lives has been debated for quite a while; some think it’s media, while others believe it’s parents. In fact, the answer is “it depends.”  

In households where parents monitor media and make sure to spend quality time with their kids on a daily basis, “parents” are the leading influence on kids’ lives. But in homes where parents delegate quality time with their kids to screens, “media” gladly steps into the void and becomes a surrogate parent.

But there’s hope. Kids will respond and react to the influence offered by parents. For instance, KFF discovered that when parents did set limits on screen time, children spent less time with media…far less time, in fact. Kids in homes with any media rules consumed almost 3 hours (2:52) less media each day than kids in homes with no rules. That’s huge!

So parents please don’t throw in the towel. You can make a difference…a big difference!

I encourage you to read the whole article here.

MTV Sinks to New Lows

Posted on: 02/17/10 7:48 PM | by Jonathan McKee

If you’ve read my blog for a while, you know my opinion of MTV. Just put MTV in the search box on my blog and see what you come up with.

MTV’s plans for a new show this summer only cements my opinion of them. The show, ‘Hard Times’ is about a young teen with a large… (how do I write this without sending everyone’s content blockers crazy???) … a large piece of anatomy in his trousers.

Yes. I’ll let this article from the LA Times fill you in. Here’s just a snippet:

Can a well-endowed teen make MTV hot again? The youth-obsessed cable network, seeking to stem a years-long ratings slide, thinks it has found just the thing to get back on track: “The Hard Times of RJ Berger,” a scripted comedy about a boy with an, um, anatomical “gift.” The show, billed as a cross between “The Wonder Years” and the R-rated comedy “Superbad,” is a raunchy coming-of-age tale about a nerdy teen who achieves notoriety among his high school peers when they discover that he has a rather large…

Yeah… you can read the rest of the story here.

Sigh.

Super Bowl Resources

Posted on: 02/4/10 5:59 PM | by Jonathan McKee

Sunday is the big game… and I’m on a plane during the entire thing! (Second year in a row that this happened. I’ll be flying back from speaking at a camp again!)

Well, even though I’m not going to see the game myself, let me leave you with a handful of free resources and articles that you might want to use for Sunday:

THE SUPER BOWL QUIZ:
Every year we provide a “Ready-made Super Bowl Party” complete with our annual Super Bowl Quiz. This is a blast- it’s a quiz that you hand people as they show up at your Super Bowl Party, then you tally the scores during the game- because the quiz asks them questions predicting what will happen during the game (i.e. Who will catch the first pass?, Will Pepsi or Coke have the first commercial? Who will win? etc.) Great fun. We released our Ready-made Party and Quiz in this week’s EZINE here.

KURT WARNER DISCUSSION:
This is a great talk with discussion questions that you can use during half time or anytime this weekend about a true hero of our faith, Kurt Warner, the famed MVP and Super Bowl champion quarterback.

ARTICLE ABOUT THE TIM TEBOW ABORTION AD:
It’s been all over the news. But in case you missed it… here’s the skinny from USA TODAY:

CBS, already likely to score an epic Super Bowl rating given the NFL’s season-long surge in viewership, has picked up new momentum: It will have the most controversial TV ad — perhaps the only really controversial ad — to ever air during America’s biggest TV show.

The 30-second spot comes from the Christian advocacy group Focus on the Family. It features Tim Tebow, who quarterbacked Florida to two college football titles and won the Heisman Trophy and now becomes the rare athlete who goes anywhere near associating with a controversial issue outside sports.

Click here for the entire article.

Enjoy the game! (and save me some hot wings!)

More of the Same from the Grammys

Posted on: 02/1/10 9:00 AM | by Jonathan McKee

I don’t think I can say it any better than I did last year the day after the Grammys when I said, “Why are adults surprised that kids listen to raunchy music? Kids are only following their example.”

Last night, the Grammys once again gave us a true glimpse of who and what adults value in this world. And I couldn’t help but chuckle when I found out Beyonce received 10 nominations, winning six awards. This week it’s going to be difficult for Beyonce-fan moms to tell their own little girls, “You can’t go out dressed like that!” After all… Beyonce does it.

And how are moms going to impose boundaries on their teenagers cell phones, when they’ve got Beyonce’s hit song “Video Phone” (currently the 17th most popular video download on iTunes) blaring on the radio, spewing these lyrics:

What? You want me naked?
If you likin’ this position
You can tape it
On ya video phone

David pulled back the covers a few weeks ago here with his expose’ on Beyonce in our Youth Culture Window section of our web site.

Beyonce isn’t alone in her smut peddling. The top songs on the charts paint a pretty bleak picture right now. David’s current Youth Culture Window article about our kids’ daily increase in music saturation not only reveals an eye opening glimpse of some of the songs in the Top 10 right now, but also shares an interesting study about how much lyrics really affect kids. Fascinating stuff!

But I guess America would rather forget all the facts… and just keep awarding these “artists.”

Here’s a few of the awards given last night:

Album of the year
Taylor Swift, Fearless

Female pop performance
Beyoncé, Halo

Rap/sung collaboration
Jay-Z, Rihanna and Kanye West, Run This Town

Rock album
Green Day, 21st Century Breakdown

Record of the year
Kings of Leon, Use Somebody

Country album
Taylor Swift, Fearless

Song of the year
Beyoncé, Single Ladies (Put A Ring On It)

Pop vocal album
The Black Eyed Peas, The E.N.D.

Male pop vocal performance
Jason Mraz, Make It Mine

R&B song
Beyoncé, Single Ladies (Put A Ring On It)

Rap album
Eminem, Relapse

Rap song
Jay-Z, Rihanna and Kanye West, Run This Town

Dance recording
Lady Gaga, Poker Face L

Electronic dance album
Lady Gaga, The Fame

Click here for USA TODAY’s complete list of the winners.

Media Consumption

Posted on: 01/22/10 4:46 PM | by Jonathan McKee

I thought I’d give you a sneak peek at our new Youth Culture Window article that will be featured on our front page all this coming week. We just put it up on the site.

As you heard from my last blog, the Kaiser Foundation just released their most recent media consumption report, and WOW!

If you didn’t see the report, David provides us with a great summary. Here’s a snippet:

According to the long awaited and highly anticipated Kaiser Family Foundation’s report entitled Generation M2: Media in the Lives of 8-18 Year-Olds, students between 7th and 12th grade spend 7 hours and 38 minutes every day (or 53.4 hours, weekly) taking in various forms of “entertainment media.”  

That’s more time than is required to drive from coast to coast. (Google it if you don’t believe me.) …

Every week, kids spend over 53 hours listening to music, surfing the web, watching TV, taking in a movie, thumbing through a magazine, playing video games, enjoying mobile apps on their cell phone…or all of the above…at the same time.

That’s right. Since kids tend to “media multitask” – for example, watching TV while listening to music at the same time – KFF inquired about that tendency, and found that kids actually cram a total of 10 hours and 45 minutes of different media into the span of 7 hours and 38 minutes!    

That’s like an all-you-can-eat media buffet!

Click here for the entire article

8-18 Year-olds Average 7 hrs 38 minutes Daily to Entertainment Media

Posted on: 01/20/10 11:17 AM | by Jonathan McKee

Yes, it’s true, 8-18 year-olds average 7 hrs and 38 minutes per day consuming entertainment media. Do those numbers sound high? They should. Because today’s average daily media consumption in the lives of 8-18 year-olds has increased by over an hour per day since the last study 5 years ago.

7 hours and 38 minutes is the brand new total released just TODAY from the Kaiser Family Foundation that you’ll be seeing quoted in reports everywhere for the next 5+ years. The report is called Generation M2: Media in the Lives of 8-18-Year-Olds.

Five years ago Kaiser released their March 2005 report, Generation M: Media in the Lives of 8-18 Year-olds. Since then, the Journal of Pediatrics, Pew Internet, CNN… EVERYONE… have used those numbers in their own reports about young people and media consumption.

Well… the new numbers are in. And media consumption is way up across the board. (Duh!)

This Sunday David and I will release our article with the summary of these findings in our weekly Youth Culture Window article. For those who want to get a sneak peak at the full Kaiser report, click here. Here’s some of what you’ll find:

Check out that increase in just the last 5 years!

Wow… kids are really reading that print-media, huh!  🙂

That’s just a snippet. You’ll also learn fun tidbits from the full report like the fact that cell phone talking and texting is NOT counted as media use (page 18, paragraph 2). That’s right, on top of the average of 7 hours and 38 minutes that young people spend per day in the above activities, there is also texting and talking on the phone.

  • 11-14 year olds spend an average of 1 hour and 13 minutes per day texting, and 36 minutes per day talking.
  • 15-18 year-olds spend an average of 1 hour and 51 minutes per day texting, and 43 minutes per day talking.

Add those numbers to 7 hours 38 minutes!

I’ve been looking forward to this report for a while now. Last week, Amanda Lenhart from Pew Internet told me that it was coming out today. (Another fascinating conversation… I had emailed her because I saw a report released from an organization I won’t name, a report that said that young people were spending 2.5 to 3.2 hours a day online. I read these reports all the time and that sounded high. A similar Nielsen report showed young people- depending on age- only spent a little over an hour per day. That’s an hour to two hours per day different! After examining both reports, I feared that this “un-named” organization was doing an internet survey. Think about that for a moment. “Let’s use the internet to poll people on the internet how often they are on the internet!”  🙂  Sure enough, my guess was correct. But I also emailed Amanda- I really respect her research– and asked her as a third party what she thought. She basically said, “Let’s see what Kaiser says next week!” Sure enough, this new report released today only reveals an average of 1 hour and 29 minutes of daily internet time.)

Again, we’ll give you the full summary next week on our Youth Culture Window page. But for those who have time, I really encourage you to read Kaiser’s full report. Just glimpse at some of their charts. Fascinating stuff about this young generation and their love for media.

Will Adam Lambert’s Antics Wake Up Parents?

Posted on: 11/24/09 1:38 AM | by Jonathan McKee

It seemed like just another typical American Music Awards. Rihanna revealed…too much, Jay Z rapped about how great he is, Shakira did her little hip thing with a mic stand (I think I saw the mic stand smoking a cigarette just moments later), Gaga… well… was Gaga. But then, to top the night off, Adam gave one of the most graphically sexual performances I have ever seen on network TV.

I’m not talking about one incident…it was throughout the whole performance. Lambert grabbed one of his dancers head and simulated oral sex, he kissed a male band member in true ‘Britney-Madonna’ fashion, dragged dancers on a leash, and even flipped off the audience. Apparently West coast audiences didn’t get to see some of the antics. (You can read more details here if you’re interested)

It seems that artists are testing the waters and seeing just how far they can push the envelope. That’s what the rest of the entertainment industry is doing (Hey! Normal sex isn’t even selling big anymore, let’s try threesomes!)

The thing that has me scratching my head is, “Why are people so shocked?” Don’t get me wrong… I’m glad that people are raising the questions as to if this is appropriate to show on TV. I’m just laughing that people have no problem with everything else we allow on TV.

Is this really that surprising?

Lambert wasn’t shy about retorting to some of the criticism, calling it a double standard since women performers have been “pushing the envelope” for decades.

Some people are definitely upset, with almost every media outlet chiming in about the incident. USA TODAY is taking a poll: entertainment, or over the top?

I definitely think it’s over the top. But so was Shakira… so were about 20 moments during the last MTV VMA’s, so is every episode of CBS’s Two and a Half Men.

Hmmmmmmm.

Maybe this will wake up some of the parents around the world as to what we are teaching this young generation.

Media Use

Posted on: 11/12/09 2:43 PM | by Jonathan McKee

Wow… too many articles to blog about. So I’ll just highlight a bunch of interesting media research from The Nielsen Company. Hold on… this is going to be a rapid fire blog with links and stats.

TV VIEWING: The Nielsen Company came out with a recent report on TV viewing in America. Despite rumors that TV watching is going down, TV continues to rise with the 2008-09 at an all time high.

Here’s a peek at 91 til now:

 

And here’s the entire article.

And a quick glimpse at Monthly Time that each age group (from kindergarten through retirement) spends in front of the TV. Can you believe it… 12-17 year olds average roughly 26 hours a week. Wow.

 

Also see: TV Viewing Among Kids at an Eight-Year High,

MOBILE PHONES: In a recent Nielsen report on Social Media I found tons of interesting facts, but this the most intriguing- the age that children own their first phone. Apparently the age just keeps getting younger. In the first quarter of 2009, the AVERAGE age was 9.7 years old!

Here’s a glimpse at mobile ownership by age:

 

Notice that 76% of phone users get their cell phone at 12-year-old (NOTE: This table isn’t saying that 76% of 12-year-olds have a cell phone. According to a Pew Internet report, that number is 51%). I can attest to that. My 12-year-old daughter does NOT have one and she reminds me of that every day! (“Dad, all my friends have one!” I’ll have to correct her now. “Correction, only 51% of your friends have one!)   🙂

Here’s the entire social media article.

ONLINE SEARCH: And just to show that Google still “owns”

 

Here’s the report.