Media Consumption

Posted on: 01/22/10 4:46 PM | by Jonathan McKee

I thought I’d give you a sneak peek at our new Youth Culture Window article that will be featured on our front page all this coming week. We just put it up on the site.

As you heard from my last blog, the Kaiser Foundation just released their most recent media consumption report, and WOW!

If you didn’t see the report, David provides us with a great summary. Here’s a snippet:

According to the long awaited and highly anticipated Kaiser Family Foundation’s report entitled Generation M2: Media in the Lives of 8-18 Year-Olds, students between 7th and 12th grade spend 7 hours and 38 minutes every day (or 53.4 hours, weekly) taking in various forms of “entertainment media.”  

That’s more time than is required to drive from coast to coast. (Google it if you don’t believe me.) …

Every week, kids spend over 53 hours listening to music, surfing the web, watching TV, taking in a movie, thumbing through a magazine, playing video games, enjoying mobile apps on their cell phone…or all of the above…at the same time.

That’s right. Since kids tend to “media multitask” – for example, watching TV while listening to music at the same time – KFF inquired about that tendency, and found that kids actually cram a total of 10 hours and 45 minutes of different media into the span of 7 hours and 38 minutes!    

That’s like an all-you-can-eat media buffet!

Click here for the entire article