Media Use

Posted on: 11/12/09 2:43 PM | by Jonathan McKee

Wow… too many articles to blog about. So I’ll just highlight a bunch of interesting media research from The Nielsen Company. Hold on… this is going to be a rapid fire blog with links and stats.

TV VIEWING: The Nielsen Company came out with a recent report on TV viewing in America. Despite rumors that TV watching is going down, TV continues to rise with the 2008-09 at an all time high.

Here’s a peek at 91 til now:


And here’s the entire article.

And a quick glimpse at Monthly Time that each age group (from kindergarten through retirement) spends in front of the TV. Can you believe it… 12-17 year olds average roughly 26 hours a week. Wow.


Also see: TV Viewing Among Kids at an Eight-Year High,

MOBILE PHONES: In a recent Nielsen report on Social Media I found tons of interesting facts, but this the most intriguing- the age that children own their first phone. Apparently the age just keeps getting younger. In the first quarter of 2009, the AVERAGE age was 9.7 years old!

Here’s a glimpse at mobile ownership by age:


Notice that 76% of phone users get their cell phone at 12-year-old (NOTE: This table isn’t saying that 76% of 12-year-olds have a cell phone. According to a Pew Internet report, that number is 51%). I can attest to that. My 12-year-old daughter does NOT have one and she reminds me of that every day! (“Dad, all my friends have one!” I’ll have to correct her now. “Correction, only 51% of your friends have one!)   🙂

Here’s the entire social media article.

ONLINE SEARCH: And just to show that Google still “owns”


Here’s the report.