Every time a new report is released, the numbers have grown even bigger. The smartphone craze is still full throttle. Even 42% of American mobile subscribers over 55-years-old now own smartphones.
That’s a whole lot of mobile Facebooking!
A couple months ago I provided you with an update about the digital devices we own, how many of us own them, and the rapid rate in which this number is increasing. Well… those numbers are still growing. Here’s a glimpse, according to the most recent June updates from Nielsen:
- 61% of moble subscribers in the U.S. owned a smartphone during the most recent three month period (March-May 2013)
- 53% of smartphone owners used Android
- 40% use iPhones (but Apple’s smartphone market grew 7% and Android only grew 2%)
- Woman make up the majority of smartphone owners
- 78% of Millennial subscribers aged 25-34 own them
- 75% of Millennial subscribers aged 18-24 own them
So what are they doing on these phones? Nielsen’s June 10th report about mobile consumers reveals… Continue reading “Smartphone Ownership Still Rising”
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