Lady Gaga’s Shift to #1

Posted on: 10/1/09 8:51 AM | by Jonathan McKee

I like to keep my eyes on the music charts, and doing that, I occasionally notice large shifts triggered by big media events.

I would propose that these shifts can tell us a little about the power of certain media events, like the Teen Choice Awards or the MTV Video Music Awards (VMAs).

For example. If you got to MTV.com today and look at their list of Top Artists, you’ll notice that Lady Gaga is #1. This is relatively new. For most of 2009, Lil Wayne has occupied that slot.

Do you know when that changed?

Lady Gaga jumped to the #1 spot the Monday after the MTV VMAs (my writeup about that show here). TV audiences must have loved her bizarre outfits, her blood-soaked finally to her song Paparazzi (which soared up the charts on iTunes the next day), and her articulate acceptance speech (“This is for my CENSORED fans! … and it’s for God and for gays!”)

I’ve been watching Gaga’s reign to see how long it would last. We’ll see… but as of today, she still sits on the MTV “Top Artist” throne.

MTV’s VMA’s yield quite a lot of power to affect the charts that instantaneously.

Another blip on the charts occurred the night after the Teen Choice Awards, August 10th. Until that night, the Black Eyed Peas occupied the number one spot with their song, I Gotta Feeling (the song that our kids will tell us is clean… but is it?) But the day after the Teen Choice Awards, Miley’s song Party in the USA was on top of iTunes, and eventually Billboard’s Hot 100. I guess her sexy little escapades that night paid off.

Don’t be fooled; TV still has a lot of influence over pop culture.

Keep your eyes on MTV.com’s top artist list. Pop on iTunes and see what the most downloaded songs are. Jump on Billboard.com and see what’s on the Hot 100 (usually very close to the iTunes Top 10). If you have no idea what the song is, use iTunes and click on the song for a 30 second preview. Google the video and take a peek for yourself. Google the lyrics and see what these artists are actually saying.

A 10 minute search just once a month can keep you aware of some of the content our kids are absorbing day to day.

What People Retweet

Posted on: 09/22/09 9:32 AM | by Jonathan McKee

The whole twittering phenomena has been interesting to watch. I’ve resisted, mostly because I think my tweets would be boring (I’m on a plane, I’m writing, I’m on another plane, I’m watching my kid’s soccer game, I’m eating hot wings, I’m freaking exhausted!).

But the Twitter craze continues to boom, even being a big part of the MTV VMA’s preshow this year. (Who is being Twittered about the most on the red-carpet?)

My dad just passed an interesting article to me from Fast Company, a magazine that stays on the cutting edge of successful business ventures. The article is about proven ways to get “Retweeted on Twitter,” highlighting what tweets people want to read and the most ReTweetable (RT) words and phrases. 

I found it fascinating how many of the methods go against what might seem to be popular practices, especially among tweens. For example: the article says to avoid tweeting about idle chit-chat, “boring” activities like just watching TV. Hubspot’s viral marketing scientist Dan Zarrella (an avid Twitter-er who spent nine months analyzing roughly 5 million tweets and 40 million retweets) also suggested that Tweeters “Don’t Be Stupid,” knocking the traditional abbreviations and emoticons… you know, like 🙂 Successful retweets also have more punctuation (something most teenagers’ texting does not).

Interesting.

Click here for the entire article.

How Much Influence Does MTV Have?

Posted on: 09/19/09 9:33 PM | by Jonathan McKee

Two weeks ago I told you to set your TIVOs to record the MTV Video Music Awards, referring to the show as one of the top three “portholes into youth culture” you’ll see any given year. Last week I wrote my annual recap of the show, calling it the “biggest pop culture phenomenon of the year.”

Some of you might be wondering why I would cite this show and this channel (MTV) as such a vivid reflection of our culture (and potent influence to it). I mean… seriously. How many people actually watch this show?

Good question. Let’s look at the extent of this channel’s reach, and then, let’s peek at how we can respond like the Apostle Paul.

How many watched the awards on the 13th? 9 million on MTV alone. But if you look at the other channels the show was aired on, the show drew 26.9 million viewers on Sunday night on all three channels (MTV, MTV2 and VH1). But that doesn’t include the 5.5 million who watched it online the next day. These huge numbers make it the #1 viewed cable show of the entire year among people age 12-34 (You can read the whole breakdown of TV viewers here).

An MTV press release expanded on the 5.5 million people who visited MTV.com the day after the awards, ringing up 53.4 million page views and watching 17.9 million video streams.

MTV General Manager, Kristen Frank commented, “On Sunday night, MTV and MTV.com were really at the center of the pop culture zeitgeist. The Awards set high marks yet again this year both on-air and online, and we’re really seeing some unprecedented growth for our multimedia content in 2009.”

Hold on a minute… I have to go get my dictionary and look up zeitgeist. Ah, here it is: the ideas prevalent in a period and place, particularly as expressed in literature, philosophy, and religion.

Unfortunately, Kristen is correct. According to their press page, on-air, MTV is the number one rated full-day ad-supported cable network for young people ages 12-24. A few years ago Nielsen Media Research reported that MTV was the most recognized network among young adults age 12 to 34, watched by 73% of boys and 78% of girls age 12 to 19. (ParentsTV.org)

What do all these numbers mean? It means that whatever MTV is slanging (look that word up here)… our kids are listening. That’s why we should probably follow Paul’s example in Acts 17 and at least become aware of the content of this award show, as well as the content of this network’s programming. Unfortunately, I think you’ll find yourself reacting the same way the Apostle Paul reacted in Acts 17 when he walked along the city of Athens and looked at all the idols the people worshipped. He was “distressed.” The New Living Translation describes his reaction as “deeply troubled.”

How do you respond when you are deeply troubled by the elements of our culture?

Hopefully, if you’re looking for how to respond, you’ll continue reading that same passage and see how Paul responded in a reasonable dialogue with the people in the culture. He “reasoned” with them, even citing inscriptions on their idols (vs. 23) and quoting their pagan poets (vs. 28).

I encourage you to do the same.

1. Be deeply troubled when you see these elements in our culture. Don’t get numb to them.

2. Don’t over-react. Instead, ask God to open doors for reasonable conversation with unbelievers. You can even use tools like our MUSIC DISCUSSIONS page or our MOVIE CLIP DISCUSSIONS to jumpstart conversations using these elements from secular culture.

To Save a Life

Posted on: 09/15/09 11:16 PM | by Jonathan McKee

I’m going to be completely honest. Don’t get mad at me for saying this… but I’m not a big fan of most Christian movies.

Trust me, it’s not because they’re Christian. Heck, I’m a believer. I would love for Christian films to be good. My distaste exists simply because many Christian films have been put together by people with great hearts, but not a lot of skill in the area of film making. (just because a restaurant is owned by a Christian, does that necessarily mean the food tastes good?)

WIth that in mind… I recently screened a Christian film written by a youth pastor, a film that I actually liked!  So I wanted to pass my two cents on to all of you. The film is called To Save a Life and will be in theatres this January. But the film makers are doing screenings for youth pastors and churches all over the country (see a list of screenings here) now. You’ll definitely want to catch one of these screenings (see a youth pastor promo video of the film here).

My two cents:

When the filmmakers asked me if I would screen their film, inside I thought, “Oh man. I hope this isn’t another Extreme Days or Left Behind. But I didn’t want to be closed minded, so I gave it a shot. I figured, I’d give it 15 minutes. If it stunk by then… I’d hit eject.

So I gave it a shot.

Not only did I not eject the film after 15 minutes… I don’t think I looked at my watch once.

The cinematography was surprisingly good. It only took me about 90 seconds to realize that. In addition, the story really captured me as a youth worker. I think you’ll find To Save a Life an authentic glimpse into the thoughts of many unbelievers.

The synopsis:

Ever since Jake Taylor was a kid, he was the type of guy you couldn’t help but like. For Jake, life is good. He has friends, fame, a basketball scholarship, a future and the hottest girl in the school. Not much to get down about, right?

Enter Roger Dawson. He’s Jake’s childhood best friend before Jake’s popularity goes into high gear. Miserable and mad over being on the outside of Jake’s, or anybody’s inner circle, he’s tired of being pushed aside by everyone. He walks onto campus with a gun in his pocket and pain in his heart, and makes a tragic move.

Jake is devastated at what Roger has done. And something in him changes. In seeking answers in his own life, one question plagues him the most… Could I have saved him? He is now deeply compelled to reach out to the students who are on the fringe of acceptability by the school’s upper crust. But he finds reaching out to the undesirable threatens his world. He may lose his own friends, his scholarship, his dreams and even his reputation to do it.

Let me not lead you astray, this isn’t the best movie I’ve seen. The film has its flaws (at times I wondered if they tried to cover too many issues in the film—I fear that some might call it preachy). But I thoroughly enjoyed the storyline, especially the raw look at the typical American youth group. All too real.

As the story unfolded, I really grew to like the lead, Jake. He was very real. Audiences saw the conflict between just having compassion and acting on it. It’s a real struggle that kids experience.

The youth group scenes were REALLY good. In my Do They Run When They See You Coming? book I gave a similar glimpse of a youth ministry through the eyes of an “unchurched” kid. I’ve used these kinds of stories for years in my student evangelism workshops. This film does the same thing, really capturing that moment through the eyes of the “visitor.”

And a funny side note: the writer made the pastor’s kid the evil nemesis. Classic! (Since he and I are both PKs) Probably not too far from the truth. The writer really understands youth ministry today, revealing both the good and the bad. You’ll meet a couple very real committed kids, and then you’ll meet plenty of “stagnant” kids. A great snapshot of today’s youth groups.

When I finished screening the film, I immediately wanted to see how Christian teenagers would respond to this call to compassion. The message of reaching out on campus is inescapable.

I gathered a group of teens and tweens in my living room and screened it again, this time following the film up with questions. The sheltered kids in the group were a little surprised by some of the raw elements of the film (nothing profane, just the fact that a Christian film showed kids partying and doing what high school students do at parties). They all were really challenged by the film’s authenticity and call to reach out to people outside our normal comfort circles.

So from a youth worker’s perspective… the film was brilliant.

I just trained a group of student leaders on this very subject a few months ago. We specifically talked about what happens when “people walk in the door to our youth room.” Then we talked about the student that will never “walk in our door.” How do we reach out to them? I think this film showed that struggle, and the balanced approach youth ministries need. The film isn’t all about “coming to youth group.” We see believers inviting kids to church, but we also see a Christian who has the guts to walk up to people where they were (a kid at the lunch table, at his house playing video games, etc.)

Keep your eyes out for this film. It probably won’t be winning any awards… but it well worth seeing. Furthermore, it will be a great discussion piece for your Christian students.

Kanye Truly “Heartless”

Posted on: 09/14/09 12:54 AM | by Jonathan McKee

Sunday night millions of teenagers watched The MTV Video Movie Awards to catch a glimpse of the best artists of the day… unfortunately the most of what they caught was the “worst of them.” Kanye was sure at his worst.

If you haven’t read the headlines by now, Kanye did one of his dumbest moves yet live on the show, leaving Taylor Swift in tears. As I sit here and write this blog only hours after the event, articles are already appearing like popcorn all over the internet, filled with new news of Kanye’s rude antics, his removal form the awards, and now his weak apology.  (Sigh.)

I was watching the show Sunday night, my annual glimpse of one of the biggest pop culture phenomenon’s of the day. (As you know, ever year I encourage you to set your TIVOs and watch the show. The day after the awards, I write an article sharing my two cents on the show- ours will appear on the front page of our site late Monday in the Youth Culture Window magnifying glass.) Early in the show, shortly after Katy Perry’s disgusting crotch grab (that’s actually describing it mildly), Kanye West revealed his true self once again with an out of control outburst, walking on stage when Taylor Swift was awarded Best Female Video. Kanye took the mic from her during a pause in her acceptance speech and said, “Yo Taylor, I’m really happy for you, I’m gonna let you finish, but Beyonce had one of the best videos of all time! One of the best videos of all time!” Beyonce looked a little confused, and slightly flattered. Boos began echoing throughout the room, disapproving of Kanye. As West left stage, applause began again for Taylor. A stunned Taylor stood there with a horrified look on her face. She never got to finish her speech.

Kanye’s name was mentioned a few times later in the show as a nominee for other awards– a majority of the crowd booed whenever Kanye’s name was mentioned (actually flustering Diddy to stumble over his words).

My heart broke for Taylor Swift. Kanye’s actions were, dare I say, “Heartless.” As this MTV.com article put it,

“But his verbal attack against Swift had a more vicious tone. According to a tweet from Jay-Z’s DJ, Neil Armstrong, Swift and her mother were seen backstage crying afterward; Beyoncé brought Swift onstage for another chance at her acceptance speech later in the show. Various celebs have lashed out against West on Twitter, including Pink, who had to be escorted away from the rapper by security.

For those of you read our Youth Culture Window article about Kanye last year, his actions Sunday night might not have surprised you. His “apology” wasn’t much of a band aid. Kanye’s blog reveals a little regret as he apologizes to Taylor. But he turns to defend himself by claiming he was just being “real.”

Yeah… a real jackass! (There I go again!)

Catch the whole Youth Culture Window article about the 2009 VMAs here.

Set Your TIVOs for This Porthole into Youth Culture

Posted on: 09/5/09 12:20 PM | by Jonathan McKee

Every year I encourage parents and youth workers to pay attention to three television events: The MTV Movie Awards, the Teen Choice Awards, and the MTV Video Music Awards (the VMAs). Next Sunday, September 13th is the MTV VMAs.

MTV’s VMAs always provide a revealing look not only to what bands and artists our kids are listening to, but also a peek into the type of content the top songs and videos are filled with. Every year I write an article the day after the event providing my take on the show (see my last year’s two cents here).

This year kids are already logging onto MTV.com to cast their votes (you can see what else kids are finding on MTV.com here, I blogged about that last week). Today as I jumped on MTV.com, it asked me to cast my vote for the best new artist. We can actually gain insight from merely peeking at just a few of the nominees.

One of the choices was a dark song from the band 3OH!3 titled “Don’t Trust Me.” This catchy song hit the Top 10 of Billboard’s HOT 100 at the beginning of the summer and has been hanging in the charts since. You can watch the video right on MTV’s Best New Artist nominee page, or, for a peek at the unedited lyrics, look here.

Another “New Artist” kids can vote for is Drake with his video for Best I Ever Had. I blogged about this song and video a couple weeks ago.. a song with a chorus that simply repeats, “You’re the f***ing best…” I find it literally amazing that this song is popular (currently on the Top 10 of Billboard’s Hot 100).

That is just a glimpse of the kind of content our kids are being inundated with.

Learn more by watching the show yourself on September 13th (just put the kids to bed first). Or, if you can’t stomach it, wait until the next day and you can catch my synopsis on our YOUTH CULTURE WINDOW page (yep, I’ll do the dirty work for ya!).

Bi-curious With MTV

Posted on: 09/2/09 10:48 AM | by Jonathan McKee

Two bi-curious girls in bed together “exploring their sexuality?”

You might think this kind of content is reserved for late night HBO or “SkinaMax”… right?

Try MTV. And if your kids don’t have access to the MTV channel… do they have access to the internet? Because when you pull up MTV.com today, this ad pops in your face:

 

A few years ago Nielsen Media Research reported that MTV was the most recognized network among young adults age 12 to 34, watched by 73% of boys and 78% of girls age 12 to 19. (ParentsTV.org)

MTV is still the hub of youth culture, not only on TV, but also on the web. Now if our kids miss the threesome on Real World Cancun that everyone is buzzing about, they can just watch complete episodes on the web, “unsensored,” as MTV.com puts it. Today they can watch the episdode where two bi-curious girls “explore their bi-sexuality.” (go ahead- see what our kids are watching- watch the first 60 seconds of this show – after the ad- where it says, “Previously on The Real World.”) Some of our kids will not bother with the whole episode. They’ll just click on the “unsensored clips” link from MTV’s front page and watch a little menage-a-trois.

How does MTV get away with this? Simple. No nudity and bleeping out profanity.

Harmless, right?

Hmmmmmmm.

Do you know where your kids are browsing?

I’ll give parents similar advice to what I gave in my blog, “You Mean the Lyrics Do Affect Me?”

MY ADVICE TO PARENTS:

1. Find out what your kids are watching. Do your kids watch MTV? Do they browse on MTV.com? Check their browsing history. Ask them what they are watching.

2. Don’t over-react when you find out what they’re watching. If you don’t know what to say, just say, “We’re going to talk about this sometime soon.” Spend some time praying before you react. (Remember the stupid stuff you did as a kid!)

3. Engage in a healthy dialogue with your kids about what they are watching. Note: I didn’t say, “PREACH TO THEM ABOUT THIS!” The emphasis here is more about LISTENING than talking. As a parent, I’m always looking for opportunities to dialogue with my own kids about anything. As a youth worker, I’m always looking for real issues that kids want to discuss. Music, TV and movies are something that they will often be excited to talk about. Use this an open door to discuss our character. (I have provided some good discussion questions in this previous blog about music)

4. Don’t be afraid to take the advice I always offer parents. I recommend using two buttons on your remote control often: The “pause” button, and the “off” button!  The “pause” button is great to use when watching something as a family and you encounter content that opens the door to good discussion.  The “off” button is a good button to use when shows cross the line.  Personally, I block MTV.  This channel has no salvageable content whatsoever.

Sexting “Banned” in Texas

Posted on: 08/31/09 12:05 PM | by Jonathan McKee

Now sexting is banned in a Texas school.

Hmmmmmm. I can just picture the conversations now.

“Hey Blake, do ya want me to send you a picture of me naked?”

“Well Amber, I would have wanted that last week… but now the school has banned it, so we better not.”

I’m not knocking it… I’m just chuckling at the fact that we have to put that policy in print. Don’t get me wrong. I actually agree. But it’s just like I always tell my kids when they get busted doing something that I had never actually never prohibited. “Yes Alec, you’re right. I never outright told you that you couldn’t hang the dog over the balcony by his back legs. But I would have hoped that common sense would have kicked in on this one!”

Well, for some kids, apparently common sense hasn’t kicked in. That’s why a Houston school has put the policy in print. Here’s a snippet of last week’s Washington Post article:

At 19, Melanie Young knows firsthand about the devastating consequences of sexting.

Too bad she didn’t learn her lesson sooner.

“I thought it was fun and just a way of flirting,” the McKinney resident said of sending a nude photo of herself to a male friend when she was 16. “I sent it to someone that I thought I could trust.”

Turns out she couldn’t. The person she sent the picture to promptly forwarded it to others. She was stunned when she went to school soon after and a classmate showed her the embarrassing photo on his cellphone. Other students saw it, too.

One in every five teenagers say they have electronically sent, or posted online, nude or semi-nude images of themselves, according to a 2008 survey conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy.

And while some youths may see “sexting” – sending sexually suggestive or indecent text messages or pictures – as harmless fun, some Texans are beginning to take steps to stop them.

(the entire article about banning sexting)

For more about sexting, check out our recent Youth Culture Window article on the subject.

 

Good Girls Go Bad

Posted on: 08/27/09 4:32 PM | by Jonathan McKee

David and I try to keep our thumb on the pulse of the music charts as much as we can, understanding that music is a huge influence on teenagers today.

The charts have been in my blog quite a bit lately, with Drake’s explicit Best I Ever Had, and the Black Eyed Peas’ racy I Gotta Feeling both in the top 10.

Earlier this week Dave gave me the heads up about a new song that has crept its way up into Billboard’s and iTunes Top 10. The song is called Good Girls Go Bad, by a group called Cobra Starship (no relation to Jefferson).

David researched the song and has written a Youth Culture Window article about the song, the lyrics, the video and the group.

Here’s just a snippet:

The song employs an interesting “symmetry.” Saporta sings a verse about his coercion capabilities on the opposite sex, and moments later, the female vocalist affirms a very similar sentiment. Like a snake responding to a charmer, the girl plays her part…right into his hands. Take a look for yourself.
 
(male singer)
I make them good girls go bad
I make them good girls go
Good girls go bad, good girls go bad
 
I know your type, you’re daddy’s little girl
Just take a bite (one bite)
Let me shake up your world
‘Cause just one night couldn’t be so wrong
I’m gonna make you lose control
 
(female singer)
I know your type, boy you’re dangerous
You’re that guy I’d be stupid to trust
But just one night couldn’t be so wrong
You make me wanna lose control

The entire article will be featured on our front page and on the YOUTH CULTURE WINDOW page all this coming week.

You’re the BLEEP Best

Posted on: 08/18/09 10:20 AM | by Jonathan McKee

Yep… that’s the chorus of the number three song on Billboard’s Hot 100 chart right now. Amazing.

The song is by Drake. It’s called, Best I Ever Had and the chorus features him simply repeating, “You’re the f**king best…”  Creative, huh?

Sigh.

The music video starts with a slow motion shot of huge breasted women running onto a basketball court, with their merchandise swaying to and fro in slow motion.

I’m working on my parenting workshop this morning– I preach at a church this weekend, then I get two hours with parents from the church that afternoon. As part of my Parenting the Texting Generation workshop I always update them with the current songs and videos that their kids have access to. I can only sigh as I’m looking at the Top 10 this morning with “I Gotta Feeling” still at number one (I ranted about that to you last week) and now Drake’s Best I Ever Had as number three.

It never fails. Whenever I do this parenting workshop a large number of the top 10 songs are explicit, over-sexualized or raunchy. And the response from the parents is always the same. They are shocked and had no idea that these messages were in the top songs. Furthermore, they had no idea that iTunes and YouTube provide easy access to most of these songs and videos.

Another funny note: The CLEAN version of the song. You see… if you look up Best I Ever Had on iTunes there is the Explicit Version and the CLEAN version. Do it… I encourage you to do that search. Then click on the CLEAN version, double click the song and listen to the 30 second free preview of the “clean lyrics.” Here’s what you’ll hear:

I know you got a roommate, call me when there’s no one there
Put the key under the mat, and you know I’ll be over there
I’ll be over there, shawty, I’ll be over there
I’ll be hitting all the spots that you ain’t even know was there

If you don’t know what “hitting” means, I encourage you to look up “hit it” in our slang dictionary.

I look forward to my time with parents this weekend.