Super Bowl Commercials

Posted on: 02/3/09 9:02 AM | by Jonathan McKee

The Super Bowl is the one time a year that I actually watch commercials. When people are paying multi-millions for an ad… they’re usually pretty good.

Well… define good.

This year a few of them definitely drew a laugh from me: the poor executive who suggested that they stop buying Bud Light for their meetings (only to get thrown out of a window), the horse telling the story of his great grandfather first coming to the country (with his good and bad jobs), the Monster.com ad with the moose head on the wall, and yes, I even laughed at the slapstick humor of the Doritos ad with the Crystal ball- an ad that created some of the most Super Bowl commercial buzz (ironically, this ad was the first non-agency spot ever to do this- read more here).

But this year also revealed a trend toward the irresponsible and raunchy. Despites the claim of some that this year was mild and overly conservative, several ads made me look at my wife and say, “Oh no they didn’t!”

One of the most irresponsible ads was also from Doritos, showing a man crunching Doritos, and the crunch gave the man apparent superpowers, like a woman’s clothes being ripped off (revealing her in just lingerie). An ATM starts spitting out 20’s. Then he turns a police officer into a monkey.

It wasn’t the most raunchy ad, but it was definitely the ad that irked me the most. I can’t stand when the media lies to young people. Great message we’re communicating to our kids: sex and money is “where it’s at!” And cops are bad.

Nice.

Even though that particular Doritos “Crunch” ad ranked high, surprisingly, audiences seemed to agree overall that the raunchy ads weren’t the best ones. GoDaddy’s sexually charged ads (or as this article calls it, “breast focused raunchy Super Bowl ads”) received some of the lowest scores from postgame ad polls. USA Today’s Ad-meter (where you can see the top Super Bowl ads ranked and actually view them) ranks these GoDaddy ads way down in 41st and 45th place. But here’s the ironic part. Even though they weren’t rated as “the best” … they were among the most watched. According to this article, even though people didn’t give them high scores in the polls, they liked the ads enought for a second viewing.

Sex sells. It always has.

TV or Internet TV?

Posted on: 01/27/09 9:36 AM | by Jonathan McKee

What is the future of TV entertainment? Traditional TV as it is now, with the help of DVR’s (you know… like TIVO)? Or online TV?

The experts can’t seem to agree on this one.

Here are the facts offered from Solutions Research Group:

  • 50% watch at least some TV online, more than double the figure from two years ago.
  • 70 percent of adults 18-34 have watched TV on the internet as compared to only 36 who said they’ve watched programs recorded on DVRs (that seems low… doesn’t it?)
  • There are 71 million broadband households, but only 28 million DVR households.

Some people look at these facts and obviously conclude that online TV has more potential. But, according to this article, “top media researchers are calling that simply hogwash.”

Bruce Leichtman, president and principal analyst at Leichtman Research Group in Durham, N.H., is one of those who thinks that these conclusions are ridiculous.

Leichtman disputes the data that conclusion was based on. He says his research findings are in line with Nielsen data that the average person spent 142 hours per month watching TV in third-quarter 2008 and that the average person spent six and a half hours watching programs recorded on a DVR, compared to only two and a half hours of TV online.

“And by the way, only a small percentage of online video is television [programming],” says Leichtman. He estimates that nearly half the viewing is of viewer-created videos on sites like YouTube. “You have to put this in perspective.”

Solutions research group still argues that a growing number of people find the internet more entertaining, and even more expect that every TV show will be available online.

So it sounds like TV isn’t dying. People are just trying to figure out where to watch it from.

As for young people? The articles concludes:

“For the younger generation, in particular, we’re finding that the broadband platform is being used more and more as the primary vehicle for television,”

Hmmmmm.

Is it Okay to Show the Super Bowl at Church or Not?

Posted on: 01/10/09 4:34 PM | by Jonathan McKee

Remember all the hype in the last few years about whether the Super Bowl was allowed on the big screen at church?

This year, apparently things are different!

Two years ago NFL cracked down on a few churches and said, “No showing it on the big screens!” Last year we read reports that it was okay if you showed it on a 55″ screen (some of you remember my blog about it). This year… the NFL finally released their grip. The official word is… it’s okay to show the big game on the big screen at church Super Bowl parties.

Whew.

Here’s a snippet from an ESPN article on the subject.

The NFL will allow church groups to show the Super Bowl on large-screen televisions, reversing a policy that drew criticism from elected officials.

In a letter to U.S. Sen. Orrin Hatch (R-Utah), NFL commissioner Roger Goodell said the league will no longer object to “live showings — regardless of screen size — of the Super Bowl” by religious organizations, The Washington Post reported.

Click here for the entire article.

Stay tuned for this week’s EZINE article where we’ll post this good news and start the beginnings of the “ready-made” Super Bowl party and quiz we provide every year (Click here to peek at last year’s)

(ht to Andrew)

What Teens Will Be Watching This Tuesday

Posted on: 12/8/08 10:59 AM | by Jonathan McKee

I guess one bisexual just wasn’t enough.

Let me back way up. During MTV’s 2007 Video Music Awards, a commercial ran for a brand new show called A Shot at Love with Tila Tequila. In this reality show, ex Playboy and Penthouse model Tila, a self proclaimed bisexual, invites 16 gorgeous lesbians and 16 studly straight guys over to help her decide whether she is gay or straight. The commercial for this show alone could have put Viagra out of business. The following day, in my annual recap of that “VMA Awards Show”, I mentioned the commercial and predicted that Tila’s show would be a big hit. After all, the commercial showed lesbians making out, girls in bikini’s brawling with each other… all the stuff our great nation loves.

Tila’s show not only became a hit, but her MySpace page became one of the most popular MySpace pages, with more than 1.7 million MySpace “friends.” Young girls began emailing the ex Playboy and Penthouse model for advice on love, sex, and relationships (receiving quality answers, I’m sure). Season 2 of Tila’s show returned with more of the same (read David’s in depth January, 2008 Youth Culture Window article about that season here).

MTV keeps sinking to new lows each season, knowing that sex sells. Forget the fact that “teens who were exposed to high levels of television sexual content were twice as likely to experience a pregnancy in the subsequent 3 years compared with those with lower levels of exposure.” (Journal of Pediatrics, November, 2008)

The question is… what does Season 3 of this “A Shot at Love…” show have in store for our kids?

It guess Tila didn’t make the cut.

Enter the “Ikki Twins” stage left. That’s right… lesbian twins.

The show launches on MTV tomorrow night (Tuesday, December 9th). The sad fact is, the show is probably gonna be a huge hit with this younger generation.

You’ve got much better things to do than watch this show, so David has provided us with another great Youth Culture Window article about what are kids will be seeing on this MTV reality series. David also includes some questions we can use, talking to teenagers who watch the show (because, yes, many of our kids will be watching it). David says it like this:

We hope you won’t be put in that position, but just in case you hear teenagers you love talking about the show, here are a few questions to help you engage them in conversation on the very important topic of love.

I’ll be a little more blunt. We’re fooling ourselves if we think that kids in our ministry area won’t watch this show.

For a little more about what to expect… here’s the preview from MTV.com. Be warned… the preview alone is more than I would want my kids to see.

(click here to see the video if you receive this blog via email)

And a quick note to the guy who is gonna email me and say, “Why are you providing the link to this preview? That will cause some of us to stumble.” Let me just answer that guy right now. First, sadly, this preview is approved for television. I’m not linking you to something R-rated. Secondly, this is straight off MTV.com  Our kids know where to find it, and the guy struggling with porn knows where it is anyway and, sadly again, knows where the more graphic stuff is (and if you struggle with porn, hopefully you have set up some safeguards and accountability that keep you from going to those sites). I show this preview to you as parents and youth workers for one simple reason: Some of us really don’t realize how bad TV has become. This preview gives you just a glimpse.

Bad Just Got Good

Posted on: 12/1/08 7:59 AM | by Jonathan McKee

That’s the show’s sound byte: “Bad just got good!The Bad Girl’s Club.

It’s hard to even imagine that TV could be any worse than Tila Tequila or sexually charged programming like the Pussy Cat Dolls’ reality show. But I think the Oxygen’s Bad Girl’s Club is pretty dang close.

(for those of you who receive this blog via email/RSS, here’s the YouTube video link)

In an article last year, Media Life Magazine calls The Bad Girls Club “the show that defines Oxygen.” It goes on…

“The Bad Girls Club,” the nasty, sex-filled reality romp that follows seven party girls living in one house, including a hustler and a stripper.

In one episode a housemates throws dishes and fruit at the wall in a rage. In another a girl tosses bleach on her roommates’ clothes after a perceived betrayal. All the while, the girls are hooking up with a long parade of men.

“Bad Girls” is raunchy and it’s ridiculous, for sure. But it’s also become the most-watched show on the cheeky women’s network.

This year it seems that Bad Girls has kept in the race as one of TV’s top draws on Tuesday night (see the table on the bottom of this Media Life article).

I guess this is what should be expected in a world where the lines between good and bad are slowly disappearing.

Sigh.

Sexy TV Linked to Teen Pregnancy

Posted on: 11/4/08 9:07 AM | by Jonathan McKee

Last week I was watching a fairly clean prime time show with my entire family (not a lot of prime time that my 11, 13 and 15 year old can all watch anymore). The star of the show made a quick comment to his nerd friend that was spending time on the web on comic book sites. He said, “Why can’t you just watch porn like everyone else.” A subtle comment, but packed with meaning. Anyone normal looks at porn. It’s no big deal.

The week prior we were watching a show and one of the lead girls confessed, “I haven’t been laid in six months!” Everyone else gasped! The underlying message was clear. If you haven’t slept with someone in six months, something’s wrong!

The sad fact is… these were pretty clean shows. This wasn’t Gossip Girl, Desperate Housewives, or the O.C.

T.V.’s effect on our youth is nothing new to this blog (just click on the “sexuality” category on the left hand side bar , or do a search for “TV” and see how many blogs are dedicated to the topic). It’s a fact that TV shows and movies are getting blatantly more raunchy. I just was chatting with my friend Todd, our THE SOURCE Movie Review guy, about this. He recently reviewed the popular Adam Sandler movie, You Don’t Mess with the Zohan. Todd described this PG-13 movie as a “raunch-fest.” He’s right. This movie was a PG-13 Borat. I thnk my biggest concern here is the PG-13 rating. Again… the subtle message that this content is okay for 13-year-olds. The entire film was not only loaded with over the top sexual humor… it presented abundant female roles who had no problem with these male “pigs” and their consistent crude sexual gestures. Our young girls are learning that sex is simply “no big deal.”

Yesterday I received numerous emails from people about the research just released by the Journal of Pediatrics. Numerous articles are reporting the “Teens who watch television shows that have a lot of sexual content are more likely to become pregnant- or to get someone pregnant- by the time they turn 20.”

This research is what I call “Duh.” Think about it. If our kids are coached by shows like Gossip Girl or Tila Tequila every week, they’re going to respond in the way they’ve been taught. it’s that simple.

Perhaps parents need to say, “You can’t watch this.”

Hmmmmmmm.

Levi’s Encourages You to Unbutton Your Beast

Posted on: 10/3/08 8:47 AM | by Jonathan McKee

I was watching prime time a few weeks ago and saw a Levi’s commercial that made my mouth hit the floor. This was a commercial, so I figured, “They aren’t going to go there.” But as the couple kissed, her shirt came off, then his pants began to unbutton… I wondered for a second if I had somehow accidentally subscribed to HBO.

“Unbutton Your Beast.” Such is the new campaign for Levi’s.

Now they’ve got a website hoping the idea will go viral (thanks for the link Alan). I can’t even begin comment… you just have to look for yourself:

www.unbuttonyourbeast.com

Sigh

 

 

Sex… MTV Style

Posted on: 09/29/08 4:20 PM | by Jonathan McKee

Tonight MTV launches their brand new show Sex… With Mom and Dad.

What a title.

I’ve got two words about this show: Dr. Drew.

Dr. Drew is the doctor giving advice on the popular radio show Loveline. If you’ve worked with kids for a while, then you’ve probably heard a mention of this racy show. In my city, it aires at 10:00 p.m. on one of the most popular radio channels. It’s truly X-rated. Kids and young adults call up for sexual advice. It’s hard to listen to. If you are a parent or youth worker, I encourage you to listen to it once. You won’t believe your ears.

This is the kind of advice kids are getting when it comes to their sexual decision making.

Now, we can probably expect the same kind of discretion with the new MTV show. This week David’s Youth Culture Window article tells you all you need to know about it. Take a look at that if you haven’t already.

Almost All American Teens Play Video Games

Posted on: 09/17/08 9:48 AM | by Jonathan McKee

“Almost all” … that’s a pretty big number.

Pew internet & American Life Project just conducted a survey finding that 97% of teenagers ages 12-17 play computer, web, portable, or console games.

Some of the findings:

50% of teens played games yesterday.

86% of teens play on a console like the Xbox, PlayStation, or Wii.

73% play games on a desktop or a laptop computer.

60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy.

48% use a cell phone or handheld organizer to play games.

I always find it interesting to see what games kids are playing.

The ten most popular games among American teens:
1. Guitar Hero
2.Halo 3
3.Madden NFL
4.Solitaire
5.Dance Dance Revolution
6.Madden NFL 08
7.Tetris
8.Grand Theft Auto
9.Halo
10.The Sims

What about game ratings?

32% of gaming teens report that at least one of their three favorite games is rated Mature or Adults Only.

79% of M- and AO-rated game players are boys, and 21% are girls.

A USA TODAY article touched on game ratings as well, summarizing some of the key findings of the report:

Young people are routinely able to get their hands on games that are rated “M” (for mature) or “AO” (adults only). Three-quarters of parents who were surveyed said they “always” or “sometimes” check the ratings on their kids’ games. And yet, half of boys who were questioned listed a game with an “M” or “AO” rating as one of their favorites, compared with 14% of girls.

You can view the entire Pew report here. It starts with a “summary” section that only take a few minutes to read- fascinatiing stuff.

(shout out to YPulse once again for highlighting this report)

If parents said, “you can’t watch this…”

Posted on: 09/15/08 5:29 PM | by Jonathan McKee

Time Magazine just came out with an amazing article called “The Truth About Teen Girls.” My favorite part of the article- a quote from an MTV producer who tells it like it is. Wow!

I’ll give you the whole paragraph, emphasis mine:

Middle school counselor Julia Taylor of North Carolina had a conversation with her sixth-graders last year that worried her. “A lot of them were watching The O.C.,” she says. “I just remember the show’s multiple sexual partners, the cocaine use, and then at the end, they drink, they drive, they set fires, but all is well! There are never any consequences.” Taylor understands the media better than many. Her sister Mary is a producer who has worked on MTV shows including My Super Sweet 16 and Spring Break. “I’m messing them up, and she’s fixing them,” says Mary jokingly. But Mary also suggests that if nobody were watching the shows or buying the products that are advertised on them, they wouldn’t succeed. “We’re not Little House on the Prairie anymore,” she says. “The world is different. If parents said, ‘You can’t watch this,’ and the ratings dropped, maybe we would change things.”

The entire article is good. Here’s another snippet:

…teenage sexuality is growing only more heated. Girlhood sexiness seems to be everywhere: on TV shows and in movies, in advertising, in teen magazines and all over the Internet. Most disturbingly, it seems to be coming from the girls themselves: the way they dress, the way they text, the way they present themselves on Facebook and, oh, mercy, what they get up to at parties. There are whispers, stories for which the anecdotal evidence–from school counselors and child psychologists and mothers–keeps accumulating like a national pile of unwashed laundry. These suggest teen girls are getting very liberal with sexual favors, especially of the type detailed in the Starr report. In one generation, girls seem to have moved from Easy-Bake to easy virtue.

Click here for the whole article. (thanks to David and Ypulse for bringing the article to my attention)