MTV at it again

Posted on: 09/27/10 5:18 PM | by Jonathan McKee

Sex, drama, blurred nudity, hookups, more blurred nudity, flights, obscenities, even more blurred nudity…

No, I’m not talking about a new show on HB-HO or Skin-a-max (they don’t blur), I’m talking about a new series that starts next week on MTV… a show that’s been effectively marketed to our kids.

If you happened to watch this year’s MTV Video Music Awards a few weeks ago to get an accurate glimpse into the porthole of pop culture (my two cents on that award show here), then you might have been just as surprised with some of the commercials as the show itself. That Sunday, the world saw the preview for the new MTV series, The Challenge Cutthroat, airing next week on October 6th.

So what will our kids see if they watch this MTV reality series?

Let me stop right there.

First. I’m not a parent who locks my kids in the dungeon only to release them at age 18. I believe in teaching my kids to make good media decisions (I talked about this in detail in my recent article, “To Glee or Not to Glee,” and in my article, “Dad, Can I Download This Song?“). But there are some media decisions I make to protect my kids. One of those is blocking MTV. Yes… I just block it. I find nothing of any value on that channel at all. I’m just doing them a favor.

That being said, I’m always amazed at how many parents allow their kids to watch the shows that MTV continues to offer. I’m not even going to argue the point. I’m simply going to link the “preview” for this new show, The Challenge Cutthroat, and let you decide for yourselves.

WARNING: Even though there is no nudity or language in this clip (yeah, it’s all blurred and bleeped), this is going to really offend some of you. And if it does… good! You should be offended. It’s smutty, suggestive and sexually charged (guys, you might not even want to watch this little preview alone)… and it’s marketed to our kids. I encourage parents to watch it as a couple. (And before you email me or comment on this blog, “Why did you even link that. We don’t need to see that?” Let me just say this. Most of the parents who object to me showing that clip are the same ones who don’t realize that their own kids are watching stuff like that. Argue with me if you want, but I’ve seen it hundreds of times.)

MTV knows that the VMA awards show is THE biggest watched cable show of the year by young people age 12-34, so they always show previews for series like these to build anticipation and create buzz among kids. Years ago Tila Tequila was launched this way and had a HUGE following (6 million total viewers each week- the most watched telecast amoung viewers since The Osbournes). Tila went two seasons, then MTV upped the ante with their show A Double Shot at Love, with two bisexual hotties. Twice as sexy.

Now they’ll do it again with The Challenge Cutthroat.

MTV is about one thing: ratings. And their target market: 12-34 year olds.

Just thought you might wanna know.

The Pop Culture Porthole… the MTV VMAs

Posted on: 09/13/10 11:30 AM | by Jonathan McKee

Last night in the world of pop culture, all eyes were on the MTV VMA’s.

All eyes? Okay… maybe not “all.” Let’s put some numbers to it. In 2009, 26.9 million viewers watched the show on the night it aired (a record-breaking 9 million people watched it on MTV alone, but if you look at the total viewership of all three channels that aired the show, you’ll find a number closer to 27 million. More on that breakdown here). And that doesn’t include the 5.5 million people that visited MTV.com the next day to watch the show online. Neilson reported that the VMA show was the #1 viewed cable show of the entire year among people age 12-34.

How about them apples.

So allow me to rephrase. Last night, “numerous” eyes were on the VMAs. I have yet to see this year’s numbers. But most people had two questions on their mind: What will happen between Taylor Swift and Kanye? And how many awards will Lady Gaga actually take home?

Personally, I only had one question: who freaking cares!

Unfortunately, most teenagers do.

The MTV VMA’s show is an interesting phenomena. Youth Culture guru Walt Mueller refers to it as a “map and a mirror.” A show this popular with young people not only reveals to us the direction that youth culture is going (map), but it also provides a glimpse of what youth culture looks like right now (mirror).

Every year I encourage parents and youth workers to take a peek at this show to get their thumb on the pulse of youth culture. This year… adults probably fell asleep watching the show. I know I almost did.

I asked my wife Lori, “Is it just me, or is this show really boring?”

She answered, “Well, we are getting old. Maybe we relate to this stuff less and less.”

Nice. I’m old!

Thanks Lori!  🙂

In retrospect, I think I’d settle for boring more than the excitement that usually plagues this show. Because the buzz-worthy moments that MTV usually creates are either crude or overtly sexual.

This year wasn’t tame, by any means. The host, Chelsea Handler, was as lewd as expected, Gaga was bizarre and preachy (particularly about homosexuality), and the commercials (particularly the ones for “Gucci Guilty” and the new MTV show “The Challenge” ) were over the top. Typical of MTV to use sex to sell. (I guess the MTV execs didn’t listen to the American Academy of Pediatrics plea for responsible programming in their brand new report last week, “Sexuality, Contraception, and the Media.”)

You can read my entire two cents about the VMA’s later this afternoon (Monday) when we post our Youth Culture Window article on the subject.

Christian Viral Videos

Posted on: 08/30/10 9:08 AM | by Jonathan McKee

I’ve seen my share of funny viral videos. Christians even have our own special collection of favorites. (Those old  dubbed Jesus videos, Jesus is my Friend by Sonseed…)

Mike, over at ChristianCollegesOnline.org sent me a link to a recent article he posted on his blog titled “10 Unintentionally Hilarious Christian Music Videos.” Jesus is my Friend was one of them, Degarmo and Key’s old song “666” (wow… I remember listening to that one in youth group… was I really that stuck in the 80’s?), MC Hammer’s “Pray” (which I don’t think was that bad). A Stryper video even made the cut.

This was by far my favorite. Yikes!

Click here to watch if you don’t see the embedded video.

“…and it’s better than a bone.” Wow. That’s deep.

Click here for Mikes whole list

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Katy’s the Top Pick

Posted on: 08/23/10 4:00 PM | by Jonathan McKee

Katy Perry is going to be the top pick in most teenagers’ iPods this week with the Tuesday release of her new “explicit” album Teenage Dream. That’s why we released a Youth Culture Window article yesterday, not only giving you a peek into Katy’s world, but also providing you with a glimpse at the content you can expect from her.

Her album cover should tell parents enough. It’s a full body picture of her, lying naked on a cloud (with the Parental Advisory label on the bottom right). But unfortunately most kids will be downloading it anyway, and sadly… many parents really don’t care.

Her title song, Teenage Dream is already #1 on iTunes right now, and the very racy video is #2. My article goes into more details. Here’s just a snippet:

She’s the daughter of not one, but two, pastors. She says she’s a believer, and often prays…sometimes in tongues! She’s even released a gospel album.

Then why is it that she’s one of the worst role models for young people these days?

A Good Run
When she takes the stage nowadays, it’s as Katy Perry, even though she was born Katheryn Elizabeth Hudson in 1984. Regardless of what you call her, this young lady has had quite a run over the last two years.

On May 6, 2008, her smash hit “I Kissed a Girl” was released and quickly hit #1 on the Billboard Hot 100 (where it stayed for seven weeks). Her follow-up song “Hot N Cold” peaked at #3 on the charts very soon after.

More recently she’s offered the world her version of summertime pop in “California Gurls.” (No I didn’t misspell her title; that’s her way of invoking the Beach Boys without paying royalties.) It sits at #3 on Billboard’s Hot 100 chart.

August 2010 is proving a watershed month for Perry as well. On August 9, she hosted FOX’s annual Teen Choice Awards. Her latest photo op is the August 19 cover of Rolling Stone, where the lead feature article tells of “The Hard Road & Hot Times of a Fallen Angel.” Perry’s latest hit “Teenage Dream” is riding the #9 position on Billboard’s Hot 100 (and, depending on the day you look, usually #2 on iTunes’ song and video charts). Her highly anticipated new album (also titled Teenage Dream) drops this Tuesday, August 24.

Now you see why “it’s good to be Katy Perry.”

But does that make Katy Perry good for our kids?

CLICK HERE FOR THE WHOLE ARTICLE

Keep your eyes on Katy… our kids already do.

 

Inside Katy Perry

Posted on: 08/13/10 2:20 AM | by Jonathan McKee

Katy Perry has been in the limelight quite a bit lately, hosting the Teen Choice Awards on Fox on Monday night, on the current cover of Rolling Stone magazine, breaking records with her summer hit California Gurls, and now watching her song Teenage Dream climb the charts (it’s the #3 most downloaded song on iTunes as I write this, and #9 on Billboard’s Hot 100).

I read the Rolling Stone interview over the weekend, called up my buddy David R. Smith (who writes many of our Youth Culture Window articles) and told him, “We’ve got to chime in on this to our readers.”

So David has been working on a nice little piece about Katy Perry… you’ll see it soon.

It’s fascinating. Here’s a girl that was raised in a strict (and dare I say “weird”) religious home…. she wasn’t allowed to say “deviled eggs” they had to call them “angeled eggs,” no TV, no secular music. So… whenever she was away from home at her friends’ house… she says she was glued to MTV.

Hmmmmm.

Rolling Stone portrays her as a “good girl,” actually comparing her to Taylor Swift. But a paragraph later she is spouting off the f-word, joking like she’s going to show her pubic hair to prove her “real hair color,” and making sexual references that sadly, probably wouldn’t make many kids in this culture wince.

The lyrics of her new song speak pretty loudly as well. I already ranted a bit about that in my expose’ about the Teen Choice Awards where she sang Teenage Dream, singing:

We drove to Cali
And got drunk on the beach
Got a motel and
Built a floor out of sheets
I finally found you
My missing puzzle piece
I’m complete

Let’s go all the way tonight
No regrets, just love
We can dance until we die
You and I
We’ll be young forever…

All that to an audience of teens and tweens.

What a “good girl.”

Sad. Katy is really talented and seems like a lot of fun. But she’s learned what sells and she’s not worried about who’s becoming corrupted, or sexualized along the way.

Keep your eyes open for our entire Youth Culture Window article on her in another week.

Using Kesha to talk about true love

Posted on: 08/11/10 7:28 PM | by Jonathan McKee

I don’t know if you’ve noticed… but we’ve been pumping out a ton of free curriculum and discussions on TheSource4YM’s MUSIC DISCUSSIONS page and MOVIE CLIP DISCUSSIONS page this summer.

This week we just added a new discussion using Kesha’s song, Your Love is My Drug to springboard a conversation about focusing on the true definition of love given by God.

Most of our kids are familiar with Kesha and this song… this is a great chance to ask them, “Have you thought about what she’s saying?”

Our discussion provides small group questions, scripture and a wrap up.

Find that and others on our MUSIC DISCUSSIONS page.

The Sexualization of Young Girls

Posted on: 07/28/10 10:37 AM | by Jonathan McKee

I’ve blogged about the subject countless times- the impact that sexualized media has on our kids, particularly our girls. And often I receive comments back, “Can’t we do something about this?”

Yes. Plenty. And most of it starts with what you can do in your own home. But some might also be interested in some national legislation that’s on the table.

The issue is this: today’s youth are bombarded with sexualized media content, and its consequences are unquestionable (Head up… I think today’s blog is going to break a record for the most hyperlinks. I’m going to bombard you with research and articles today). You see it every day in the top 10 songs at any given time, or from artist that know that sex sells, artist like Britney, Christina, and even Miley. Some researchers have actually labeled this phenomena, calling it “sexualization.” The American Psychological Association released a report titled, ‘The Sexualization of Girls,’ defining sexualization as When a person’s value comes only from her/his sexual appeal or behavior, to the exclusion of other characteristics, and when a person is sexually objectified, e.g., made into a thing for another’s sexual use.” According to their research, the consequences of sexualization are detailed as negative effects in a variety of domains, including cognitive functioning, physical and mental health, sexuality, and attitudes and beliefs.”

As parents and youth workers, we’ve seen these effects first hand. You have heard me talk about it, and hopefully even read the research firsthand. Even those not in contact with kids read the headlines and can’t avoid the fact that “1 in 4 teenager girls have an STD.” 

Think about that for a second- especially those that think, “Oh, this is nothing new.” If you graduated in 1967- 1 in 32 teenagers had an STD. In 1983- 1 in 18 teenagers had an STD.

Today, it’s 1 in 4.

Bottom line: Kids are saturating themselves in sexualized media, they don’t understand the consequences, and they’re paying for it big time. All this while parents watch from the sidelines.

You’ve heard me rant about this numerous times and I always like to provide a “take-away,” something parents and youth workers can do about it (talking with your kids, watching media with your kids, establishing boundaries, etc.) This time I’m going to defer to Dr. Stephanie Smith from the APA website in her article, Raising Healthy Kids in a Sexualized Media World. Stephanie draws our attention to the impact of sexualization and links the national legislation on the table. I love her wrap up (here “take-away”) to parents– “tips for helping children manage what they see and hear and make healthy choices” (I want you to hear it from someone else for a change). Here they are in brief.

Stay Engaged
Check in on the shows your kids are watching; listen to the music they listen to; read the magazines they read.

Talk a Lot but Listen More
Instead of dominating the conversation talking about why you think something is right or wrong, let your kids take the lead. I am continually amazed at the insight and maturity many kids have about these topics – we just need to give them the opportunity to tell us!

Be the Teacher
You are still your child’s first and most important teacher and role model.  Even if they don’t seem to be watching or listening to you – DON’T BE FOOLED – they are!

I encourage you to read her thoughts in entirety here.

California Gurls Hottest Song in 17 Years

Posted on: 06/28/10 4:11 PM | by Jonathan McKee

Katy Perry’s #1 song California Gurls just broke a 17-year record for the most plays in one week.

So what is this song about and how do we talk to our kids about its message? Glad you asked.

If you haven’t heard Katy Perry’s song California Gurls featuring Snoop Dog, then maybe you haven’t been outside your house. 🙂 Because if you’ve walked into a Wal Mart, a Target, a Best Buy, or taken your kids to swim practice… anywhere where they’re playing secular music… then you’ve heard the song.

Billboard reports:

A week after reaching the chart’s summit, Katy Perry’s “California Gurls,” featuring Snoop Dogg, rewrites the mark for most weekly plays in the 17-year history of Billboard’s Pop Songs radio airplay chart.

“California Gurls” logged 11,816 plays among the survey’s 132 panelists, an average of 90 plays per station, in the chart’s tracking week of June 21-27, according to Nielsen BDS. The song passes the 11,224 plays tallied by previous record-holder Ke$ha’s “TiK ToK” on the chart dated Feb. 6, 2010.

What is this song about? Watch the music video (with her lying naked face down in a cloud) and you’ll easily discover what Katy Perry’s intention is– I talked about that a little in this blog last week. But one of our ministry’s writers Dave Urbanski goes a little deeper with a brand new piece of curriculum he wrote using this catchy little song to jumpstart a discussion about where we get fulfillment. In this discussion piece, Dave provokes teenagers to ask the sincere question: To what extent have we considered the message this very, very catchy and supremely popular tune is communicating?

I encourage you to take a peek at that free resource for a great discussion, including scripture and discussion questions.

Katy Perry Offended?

Posted on: 06/23/10 3:26 PM | by Jonathan McKee

This is a real treat… Katy Perry was offended by Lady Gaga’s “blasphemy” in Gaga’s new video for her hit song Alejandro.

This is funny on so many levels, I don’t know where to begin.

Hmmmmmm. So the question is, is it worse to be completely promiscuous, or to mock religion while being promiscuous? Because Katy Perry is having no problem tramping it up for audiences… because sex still sells. Katy’s new video for California Gurls is still riding number one on iTunes. In much of this video, Katy is lying naked, face down in a cloud, with only a few inches covered here and there. In the video Katy makes a crude gesture imitating oral sex when she says the line, “melt your popsicle” (just like she did in her live performance at the MTV Movie Awards a couple weekends ago). Katy finally ends the video with whipped cream cans on her breasts, squirting whipped cream.

Katy and her video are both so overtly sexual that iTunes even slapped the small “explicit content” label on the video.

Then we have Gaga’s video Alejandro, currently riding at #4 on iTunes, with over 26 million views on YouTube. Gaga’s video is so… well… it’s so Gaga. It has dancers truly simulating sex throughout the latter half of the video. Let me be clear. I’m not just talking about what Miley did with her Can’t be Tamed video, just “dancing seductively” and “intimately with male and female dancers,” as the news media put it. No, Gaga makes Miley’s video look like a Barney episode. Gaga and her dancers are acting like they’re having sex, every position in the book. But she intermixes these images with shots of herself in a nun costume, eating a rosary, then wearing an upside-down cross on her crotch. I understand why, yes, even Katy Perry was offended.

Unfortunately, Katy’s comments give light to what many of our kids probably believe today:

“Like, you know, when Madonna was on a cross? And sometimes my boyfriend will say things that are ‘eh…,’ she said, referring to fiance Russell Brand. “From where I come from,” (both her parents, who are both pastors) “It’s hard for me to say that, because sometimes I’m a very hypocritical person. Everybody’s like, ‘How do you say that and you kissed a girl?’ And I think sometimes, most of the time, you can disagree or agree, spirituality and sexuality are two separate things, and then when you decide to put them into the same subject, it gets interesting for some people.”

All that from the great theologian, Katy Perry.

I won’t even try to interpret her meaning from that pithy little discourse. But it sounds like for Katy, being overtly sexual is okay… but don’t connect that to your spirituality.

Perhaps she should open her Bible and read a little bit of Paul’s writings, because as much as we might like to separate or compartmentalize our own morality (it’s okay if I sin Saturday night, but it’s time to dress up and go to church on Sunday), when we commit sexual sin, we are joining Christ to a prostitute (I Cor 6:15). Like it or not… that’s joining spirituality and sexuality together.

Sorry Katy… it’s all sin. We can sit around and talk all day about who is on which rung of the ladder, whether Gaga is lower than Katy… but the fact is, no one on the ladder can make it to God without Christ. We all need him. I know I do.

Katy Perry the Host

Posted on: 06/13/10 3:32 PM | by Jonathan McKee

You know Katy Perry as the girl who Kissed a Girl and Liked It, or most recently, the girl with the naughty hand gestures at the MTV Movie Awards when singing about how the California Girls are so hot that they “will melt your popsicle.” Who better to host the next Teen Choice Awards on August 9th.

The Teen Choice Awards is Fox’s chance to both reflect and currupt our culture annually. Last year the Awards was where Miley did her little pole dance.

This year, with Katy at the Helm, we can probably expect a lot more sexual humor. Her few minutes of screen time before and after the MTV Awards last weekend gave us just a glimpse of that.

The Hollywood Reporter says that Perry will “both host and perform at the show” this year.

Hmmmmm.