Not Ashamed of a One Night Stand

Posted on: 06/30/08 1:42 PM | by Jonathan McKee

I guess energy drinks will try anything to market their product.

Not much to be said here… I’ll just quote the ad word for word:

“When you wake up ‘the morning after’ in a strange place, don’t be ashamed. Jump start your body and mind with the electrolytes and B-Vitamins in AMP Energy Relaunch…”

Wow.

The racy video ad (warning, even though this ad has no nudity, it’s definitely raunchy) with it’s catchy tune and downloadable lyrics has gone viral. MarketingProfs.com calls it how they see it:

By creating a funny, viral-worthy campaign to which most of us can relate, AMP has delivered a nifty piece of Marketing Inspiration.

With success of these kind of campaigns… you can bet we’ll be seeing more of them.

Sigh.

A Virtual “Pick Up Joint” for Teens

Posted on: 06/28/08 8:45 PM | by Jonathan McKee

A 13-year-old can’t go “clubbing” on Friday night… right?

Maybe a decade ago. But now, the sky’s the limit. Actually… there are very few limits at IMVU.com

Parents… brace yourselves.

I didn’t know much about this web site that provides a venue for 3-D chatting, virtual making out, and prancing around in skimpy clothes that Mommy and Daddy probably wouldn’t approve. I’d seen the ads for the site before, but never visited it.

After reading that IMVU has grown to 20 million users (the majority of which are teenagers), I figured it was time to check it out. Within three minutes of browsing the site, I knew we needed to write a Youth Culture Window on the subject. So that’s what we did. I had David investigate the site thoroughly and write up the article.

This past week David and I both have dove into this virtual world to “gave her a spin.” We were amazed with what we saw and experienced. Kids mingling with adults in ways so taboo… I can’t believe Dateline isn’t on the scene. In this 3-D pick up world, authenticity is nothing, looks are everything, and morals are nowhere to be found.

You’ll want to definitely read David’s full article here.

Lend Your Infant to NBC

Posted on: 06/26/08 10:54 AM | by Jonathan McKee

Who would lend out their infant as a reality show challenge?

Add in the fact that a teenage couple will be raising your kid on camera… and you can bet that NBC didn’t choose the brightest of teens for this challenge.

Yesterday on the plane I read a brilliant USA Today article about the new NBC reality show Baby Borrowers… and I wanted you to see it. Beautifully written. A great commentary about the direction our entertainment has gone.

Here’s a snippet:

On the heels of the now-disputed story about a New England teenage pregnancy pact, NBC is selling the show as if it were electronic birth control. Even if societal improvement were the goal, and it’s not, Baby wouldn’t do much to achieve it. Any teenager who has watched a reality show knows these kids were chosen to fail, and to be ill-behaved brats while doing so.

What manipulation can’t achieve, editing does. The show lovingly dwells on every snit-fit and flaw, particularly that adolescent know-it-all attitude that causes them to respond to criticism as if it were an assault on the deference they assume is their natural due. Still, try to keep in mind that they’ve been lent to the show as well — and by adults who should know better.

Click here for the entire article.

8.9 Million Kids and Camp Rock

Posted on: 06/23/08 4:28 PM | by Jonathan McKee

Everyone knew it would be big… the question was, How big? I’m, of course, talking about Disney Channel’s Friday night debut of their “original movie” Camp Rock, starring none other than the Jonas Brothers (more on that boy band made up of preacher’s kids here).

I speculated about it a little bit in my Saturday blog with a few facts about it’s release. Some people even piped in saying that it wasn’t as good as HSM or HSM2 (please don’t make me type out High School Musical). It will be interesting to listen to what kids are saying. My daughters (10 and 12) watched it and said that it was, and I quote, “Waaaaaaaaaay better than HSM or HSM2.”

“Why?” I asked.

“Because the music was better… and the Jonas brothers were in it. I don’t know. It was just waaaaaaaay better!”

Hollywood Reporter chimes in with more about the debut:

Disney Channel’s Jonas Brothers movie “Camp Rock” debuted big Friday night, though it didn’t match last year’s record-setting “High School Musical 2.”

“Camp Rock,” which features a slew of musical performances, averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the network’s No. 2 most-watched original movie ever behind “HSM 2,” according to Nielsen. “Camp Rock” pulled in about half of that movie’s audience (17.2 million) in its Aug. 17 premiere.

However, “Camp Rock” did rank as the network’s most-watched nonsequel movie ever, outperforming the original “HSM,” which debuted in January 2006 to 7.7 million viewers, and other original movies like “Jump In!” which averaged 8.2 million in January 2007.

I’m just happy that kids were watching something clean!

What Teens Are Watching This Weekend

Posted on: 06/21/08 7:35 AM | by Jonathan McKee

The Malls were quiet on Friday night… the streets were a little less crowded. Where were all the tweens and young teenage girls?

At home watching CAMP ROCK on the Disney Channel.

Yes, if you thought TV’s High School Musical was big… it will be interesting to see the results of Camp Rock, starring none other than the Jonas Brothers (who if you don’t know, are huge! Click here for our Youth Culture Window about this hot Hollywood boy band of preacher’s kids that has maintained a clean slate so far.)

The show premiered on Disney last night (Friday) at 8:00 p.m. and can also be seen on ABC FAMILY on Sunday night, and DisneyChannel.com on Monday night.

E online says, “it’s pretty much guaranteed to be huge.” The single from the film is already #6 on iTunes and the Camp Rock Album release only a few days ago and is already the #11 album on Amazon.

It will be interesting to hear the “post Camp Rock” buzz Monday.

The Top of the Charts… Not a Pretty Sight

Posted on: 06/6/08 8:54 AM | by Jonathan McKee

You can learn a lot about youth culture from pop culture… that’s why I try to keep my eye on the music charts and what kids are listening to.

This week the  Coldplay is making a move up the charts… a refreshing change, I must say. No bias at all, I’m just growing tired of the insult to our intelligence that has been riding the number one slot for months now. I’m referring to the number one song “Lollipop.” If you aren’t familiar with this song, I encourage you to take a quick peek at the lyrics. All I can say is… Wow!  (I don’t know… he looks like a nice fella from his pic, don’t you think?)

So you can see why I’m cheering for Coldplay.

Other songs in chart news were Katy Perry’s “I Kissed a Girl,” also soaring up the charts. I blogged about this song a lil bit ago. Enough said.

Also holding on, Usher’s “Love in the Club,” … aka “Let’s Make Love in the Club.” This song is an ironic piece. Usher’s new album is supposed to be about fidelity and matrimony now that Usher is married and settled down. His album tells his life story, and “Love in the Club” is about a time in his live when he was clubbing every night and taking women home with him. But he says that he’s different now. His album tells the story. Sorry Usher… most kids are missing that message. They’re too busy “Making Love in the Club” to  your song! (you’ll hear more about this soon on our Youth Culture Window)

I admit… music wasn’t great when I was 16. But let’s just say…this chart below is a little different picture than today’s:

A Blatant Commercial for Smoking Weed

Posted on: 06/2/08 9:31 PM | by Jonathan McKee

In this week’s Youth Culture Window article, I dissect pop culture, taking a look through the lens of last Sunday night’s MTV Movie Awards. In that article, I described a moment that had me scratching my head… one of the most blatant “pro pot” moments I’ve seen on television.

If pictures tell 1000 words, then video clips reveal even more. Take a look at this clip (you’ll have to watch a 30 second commercial first) from the awards show, a moment with Seth Rogen and James Franco. I could try to describe it to you… but you just have to see it.

What was the network thinking?!!

Oh that’s right. This is MTV…

Hence my article.

Connected but Isolated

Posted on: 05/30/08 5:12 PM | by Jonathan McKee

Today I am turning in a draft to my publisher for one of my new books (one that won’t be released until late 2009). The working title is “Connect” (just like my workshop of the same title), with the subtitle, “Engaging One-on-one Relationships in a World of Isolation.”

After spending a couple hours working on the book this morning, I glimpsed at my inbox and saw today’s update from Ypulse.  Anastasia linked a fascinating selection of photos by photographer Evan Baden of today’s young people seemingly mesmerized by the glow of their electronic devices.”

As I read the artist’s explanation of his project… I chuckled because it was almost word for word what I had just written about this generation. (I guess it’s becoming pretty obvious… huh?)

Baden writes (emphasis mine) …

In Westernized cultures today, there is a generation that is growing up without the knowledge of what it is to be disconnected. The world in which we are growing up is always on. We are continuously plugged in, and linked up. We take this technology for granted. Not because we are ungrateful, but because we simply don’t know a world without it.

From our earliest memories, there has always been a way to connect with others, whether it is Myspace, Facebook, cell phones, e-mail, or instant messenger. And now, with the Internet, instant messaging, and e-mail in our pocket, right there with our phones, we can always feel as if we are part of a greater whole. These devices grace us with the ability to instantly connect to others, and at the same time, they isolate us from those with whom we are connected. They allow for great freedom, yet so often, we are chained to them. They have become part of who we are and how we identify ourselves. These devices ordain us with a wealth of knowledge and communication that would have been unbelievable a generation ago. More and more, we are bathed in a silent, soft, and heavenly blue glow. It is as if we carry divinity in our pockets and purses.

Click here for entire the gallary of photos… amazing snapshots of this generation.

That discription about this generation just keeps emerging: Instantly Connected With Others… Yet Isolated from Those Whom We Are Connected.

Hmmmmmmm.

Belief in God… Just Not Church

Posted on: 05/20/08 9:47 AM | by Jonathan McKee

Last Sunday I provided a quick “youth culture update” to a local group of youth leaders. In this training, I talked about how the majority of this young generation in America is open to God and spiritual beliefs… just not church attendance or organized religion (a fact I discussed in detail in my book about reaching out to the unchurched).

UK opinion columnist Camilla Cavendish draws the same conclusion about people in Britain. In this article she highlights the religious trends report suggesting there will be fewer people attending churches than mosques by 2040. Apparently only 6.3 percent of the UK population attends church on an average Sunday.

But does that mean 93.7 percent are atheists?

Not even close.

Cavendish, a self described “moonlighting agnostic,” gives us a glimpse into the reality that people might be interested in God… they just aren’t interested in church.

There is a fascinating debate to be had about cause and effect. But the only point I want to make is that being a Christian country has always been about more than belief in God and Sunday worship. In the 2001 census, seven in ten people described themselves as Christian, to the astonishment of many bishops; 22 per cent claimed to be still going to church at least once a year.

So Britain is very similar to America in that the majority of the country describe themselves as Christian, but very few attend church. My friend Dan Kimball expands on this phenomena in his book They Like Jesus, But Not the Church.

This coincides with much of what we’re hearing from people in the media (the source where much of this generation are drawing their opinions from). Celebrities make statements frequently that support this kind of thinking. In my Reaching Out to the Unchurched Training I often share quotes from the media preaching “belief in the spiritual” but resistance to “church or religion.”

“I think I find more strength in faith than I do in organized religion.”
– Jon Bon Jovi, Time, August 6, 2007, p. 6.

“I believe there is something out there.  I believe there is an energy, a Karma– you know– what goes around comes around.  And I hope to God that there is an afterlife . . . I don’t go to church that often.  I go for like Easter Sunday.  There is such a short period of time to live and I’d rather spend it ‘living life’ as apposed to sitting down and praying.”
-Hayden Panettiere, Interview, The Source for Youth Ministry

“I grew up in a family that called itself Catholic.  But nobody told me that to pray you have to go to a place.  I’ve always believed in God my own way.”
– Actress Penelope Cruz, Jane, March 2005, p. 109.

Hmmmmmmm.

I always find it interesting to get a peek into the minds of those we are trying to reach.