How Skinny Do They Have to Be?

Posted on: 07/28/08 7:53 AM | by Jonathan McKee

Have you ever wonder how men have pulled it off? How is it that we have created a fashion style where guys can wear big, loose, baggy clothes, but girls need to wear tight, or revealing clothes?

Our young girls are buying into the unrealistic expectations of what they are “supposed” to look like.”

I was shopping in a store for my wife the other day (her birthday coming up), and asked what size shirt was up on display on the mannequin (it was the last one left). The sales clerk told me X-small (the size I was looking for). She told me she couuld get it for me, but she needed to take out all the pins holding the “excess” shirt back. She commented, “You should see how skinny these mannequins are that corporate sends us. All the X-small clothes fall right off them. We need to pin everything back to make it look how it would actually look on an X-small girl.”

I came home and saw this add from another company.

Super Skinny? Maybe we should just call it “Bulimic Jeans.”

How skinny are we trying to make our kids?

I remember last December reading an article about the pressure to look perfect driving girls to destructive behavior. Here’s a glimpse:

The Dove Campaign for Real Beauty is partnering with the entertainment industry to address this issue by giving girls a reality check educating them about what images are real versus Hollywood magic. This global program is especially relevant as girls today are measuring themselves against impossible beauty ideals… The new campaign was developed to help girls realize what they see in movies and magazines represents an unrealistic standard of beauty, not an everyday achievable look.

Hmmmmmmm.

50 Cent’s “Good Name”

Posted on: 07/24/08 9:06 AM | by Jonathan McKee

Sorry… I just find this really funny.

50 Cent is mad at Taco Bell for “diluting the value of his good name.” LOL. (Apologies… I had to pick myself up off the floor for that one.)  Bottom line: he’s suing Taco Bell. (It’s the American way!)

Rueters reports:

The lawsuit accuses the chain of disseminating a letter, addressed to 50 Cent, that encourages the rapper to change his name to “79 Cent,” “89 Cent” or “99 Cent.”

The letter was designed to promote the company’s “79-89-99 Cent Why Pay More” campaign, while avoiding the multimillion-dollar fee the rapper might have charged to use his name, the lawsuit said.

Rob Poetsch, a spokesman for Taco Bell Corp, said, “We made a good faith, charitable offer to 50 Cent to change his name to either 79, 89, or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice.”

Click here for the entire article.

Sorry… I’m unable to write more at the moment. I’m still laughing about “diluting the value of his good name.”

Hayden Panettiere

Posted on: 07/18/08 1:09 PM | by Jonathan McKee

Before she was “the cheerleader” on the hit show Heroes… before she was releasing music videos, I interviewed Hayden Panettiere and we had a conversation about celebrities as mentors- the way celebrities dress and behave themselves. At the time she told me that she’d like to stay away from being known as a “sex vixon,” instead being known as “classy.”

I think her new music video just exited “classy” and took the “sex vixon” onramp. (what the heck was the whole “pulling up her jeans” thing at :58 seconds??? Note the lyrics shortly after.)

 Here’s a peice of my October 19, 2004 conversation with Hayden.

JONATHAN: …Now tell me something. As you see other teen actors or musicians… Hillary Duff, the Olsen twins, Lindsey Lohan … Some of these girls are turning 18. There is an image that goes along with them; we’ve seen some of the same trends. What makes you different from these people?

HAYDEN: I think that they’ve got to do their own thing and I got to do mine. I want to be Hayden. I don’t want to be them. I don’t want people to think that I look like them, that I act like them, or that I dress like them. I am me and they’re them. I want to be separate. I have met them and they have always been nothing but sweet to me and I adore them … but I want to be myself. I want to do things differently.

JONATHAN: That’s neat. Now, I study the trends that kids follow and one of the biggest influence on kid’s lives these days is the media. Kids are looking at teen magazines and seeing celebrities like the ones you mentioned: The Olsons, Lindsey, Hilary … to see what they are doing. We have noticed, that as these celebrities grow up, some of them often change from “Mickey Mouse Club” to “sex vixon” …

HAYDEN: I definitely want to stay away from that. I don’t think that I would ever be the type of person that would go to a premier with tight tiny, tiny mini skirt and like a bikini top.

JONATHAN: Let’s talk about dressing for premiers for a second. For example you’ve got Anne Hathaway (Princess Diaries I and II, Ella Enchanted) … when she showed up to the School of Rock premier, she’s got this see through top on. I mean she might as well not even wear a top. Now, my daughters are 7 and 9 and they loved her in her films. And I’m thankful that they never saw the pictures from that premiere. Where do you …

HAYDEN: Personally, I am too shy. I don’t think that I could ever do that. But I think I might, you know, wear like a little belly shirt once and a while or something like that. You know, if you have the stomach for it. I wouldn’t at my age.

JONATHAN: Some other actresses and musicians have shown up on the cover of Rolling Stone wearing very little or at movie premiers with dresses that ‘shock.’ Some are highly critical of this kind of thing, others defend it. I would think that there’s a line that exists somewhere of ‘what you do and don’t do.’ Where do you draw that line?

HAYDEN: I think everyone has the freedom to wear what they want and do what they want to do. But I think they should consider what everyone else will think. Rolling Stone can be a “sexy magazine.” Personally, I wouldn’t do anything like that. I do draw the line at certain things like, ‘that skirts getting a little too short’ or ‘that top’s getting a little too tiny …’

JONATHAN: Sure.

HAYDEN: … and the clothes get less and less and when you wear certain things … I don’t want to judge anyone—they can wear what they want to wear, but I’m going to wear more conservative clothes or something a little more classy.

JONATHAN: I guess the bottom line is this: As you get, older, more popular and get even more roles, and if you know that your poster is going to be on the walls of little 8 year old girls across the country … would that make you think? Is there a responsibility that comes with this? Are you now a mentor?

HAYDEN: Personally, I think so. But for me- dressing raunchy is just not who I am. I am a little scared to say that’s not who I am, because I definitely have a rebellious side along with my more conservative side, but I would never show that through the way I dress. I can be rebellious through other ways than ‘wearing less clothes.’ It doesn’t prove that I’m more rebellious just because I wear less clothes and feel the need to walk around like that.

JONATHAN: What do you want to be known for?

HAYDEN: I’d like to be known as classy.

JONATHAN: What do you NOT want to be known for?

HAYDEN: I don’t want to be known as a party animal, or dressing trashy or …

JONATHAN: You want to be remembered for your talents and abilities rather than, “Hey, she’s the one that got caught on video doing … whatever!”

HAYDEN: Absolutely.

Sigh.

Here’s my entire 2004 interview with her.

The Secret Life of the American Teenager.

Posted on: 07/14/08 6:56 AM | by Jonathan McKee

I always like to keep my eye on what teenagers are watching. And right now the show creating the most buzz is “The Secret Life of the American Teenager.”

Yesterday I just saw a poster (with the image to the right) for the show all over the mall by my Virginia hotel. The timing can’t be better for this “Juno-esque” marketed program hitting the ABC Family channel. It’s launch was a raging success. Media-Life Magazine detailed its success:

ABC Family’s “The Secret Life of the American Teenager,” Tuesday 8 p.m. The series premiere averaged 2.8 million total viewers, making it the most-watched original series premiere in network history. It was also the highest-rated original series telecast in network history in households, adults 18-34, 18-49s and 12-34s.

Curious about the content of the show? Check out our own David R. Smith’s incitefull new Youth Culture Window article giving us a glimpse into the porthole of this “Secret Life…”

Getting Tattoos… and Removing Tattoos

Posted on: 07/2/08 12:40 PM | by Jonathan McKee

Hip Hop artist Pharrell seems to regret inking himself. What’s there to say? He changed his mind. It happens. He’ll be getting an expensive and painful procedure that involves applying new skin over his old body art.

“It’s going to be pricey, but worth it,” he says. “I got fire on my arms! I’m a grown man!”  –Vogue, July 1, 2008

Almost half of all Americans under age 30 have tattoos right now, and 40 percent of adults age 26 to 40 have one (CBNNews.com, October 7, 2007) … the question is… do they regret it later?

According to the same CBN article, 17 percent of people regret their tattoos. That’s almost 1 in 5.

Johnny Depp is a famous case of this. After breaking up with girlfriend Winona Ryder, he realized that his “Winona” tattoo was probably rather silly. So rather than becoming a die-hard Winona Judd fan, he had the tattoo altered to read “Wino.” 

Nice.

Although some people in the church try to point to Biblical reasons for not getting inked… I think stories like Johnny Depp’s and Pharrell’s speak louder to this generation than any stats when considering getting inked (especially if you read the details of Pharrell’s procedure. Ugh! Shudder.).

 

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Not Ashamed of a One Night Stand

Posted on: 06/30/08 1:42 PM | by Jonathan McKee

I guess energy drinks will try anything to market their product.

Not much to be said here… I’ll just quote the ad word for word:

“When you wake up ‘the morning after’ in a strange place, don’t be ashamed. Jump start your body and mind with the electrolytes and B-Vitamins in AMP Energy Relaunch…”

Wow.

The racy video ad (warning, even though this ad has no nudity, it’s definitely raunchy) with it’s catchy tune and downloadable lyrics has gone viral. MarketingProfs.com calls it how they see it:

By creating a funny, viral-worthy campaign to which most of us can relate, AMP has delivered a nifty piece of Marketing Inspiration.

With success of these kind of campaigns… you can bet we’ll be seeing more of them.

Sigh.

A Virtual “Pick Up Joint” for Teens

Posted on: 06/28/08 8:45 PM | by Jonathan McKee

A 13-year-old can’t go “clubbing” on Friday night… right?

Maybe a decade ago. But now, the sky’s the limit. Actually… there are very few limits at IMVU.com

Parents… brace yourselves.

I didn’t know much about this web site that provides a venue for 3-D chatting, virtual making out, and prancing around in skimpy clothes that Mommy and Daddy probably wouldn’t approve. I’d seen the ads for the site before, but never visited it.

After reading that IMVU has grown to 20 million users (the majority of which are teenagers), I figured it was time to check it out. Within three minutes of browsing the site, I knew we needed to write a Youth Culture Window on the subject. So that’s what we did. I had David investigate the site thoroughly and write up the article.

This past week David and I both have dove into this virtual world to “gave her a spin.” We were amazed with what we saw and experienced. Kids mingling with adults in ways so taboo… I can’t believe Dateline isn’t on the scene. In this 3-D pick up world, authenticity is nothing, looks are everything, and morals are nowhere to be found.

You’ll want to definitely read David’s full article here.

Lend Your Infant to NBC

Posted on: 06/26/08 10:54 AM | by Jonathan McKee

Who would lend out their infant as a reality show challenge?

Add in the fact that a teenage couple will be raising your kid on camera… and you can bet that NBC didn’t choose the brightest of teens for this challenge.

Yesterday on the plane I read a brilliant USA Today article about the new NBC reality show Baby Borrowers… and I wanted you to see it. Beautifully written. A great commentary about the direction our entertainment has gone.

Here’s a snippet:

On the heels of the now-disputed story about a New England teenage pregnancy pact, NBC is selling the show as if it were electronic birth control. Even if societal improvement were the goal, and it’s not, Baby wouldn’t do much to achieve it. Any teenager who has watched a reality show knows these kids were chosen to fail, and to be ill-behaved brats while doing so.

What manipulation can’t achieve, editing does. The show lovingly dwells on every snit-fit and flaw, particularly that adolescent know-it-all attitude that causes them to respond to criticism as if it were an assault on the deference they assume is their natural due. Still, try to keep in mind that they’ve been lent to the show as well — and by adults who should know better.

Click here for the entire article.

Religion a Salad Bar in America

Posted on: 06/24/08 5:51 PM | by Jonathan McKee

“Religion today in the USA is a salad bar where people heap on upbeat beliefs they like and often leave the veggies — like strict doctrines — behind.”

Wow… what an indictment! That’s USA Today’s summary of the new data from the Pew Forum on Religion & Public Life‘s U.S. Religious Landscape Survey of 35,000 Americans. Most of these findings seem to parallel studies I quoted a few years ago about today’s culture in my Do They Run When They See You Coming book about reaching out to unchurched students.

This 2008 survey reveals some interesting findings about U.S. religious beliefs. A few highlights:

• 92% U.S. adults believe in God

58% say they pray at least once a day.

• 78% overall say there are “absolute standards of right and wrong,” but only 29% rely on their religion to delineate these standards. The majority (52%) turn to “practical experience and common sense,” with 9% relying on philosophy and reason, and 5% on scientific information.

• 74% say “there is a heaven, where people who have led good lives are eternally rewarded,” but far fewer (59%) say there’s a “hell, where people who have led bad lives and die without being sorry are eternally punished.”

• 70%, including a majority of all major Christian and non-Christian religious groups except Mormons, say “many religions can lead to eternal life.”

• 68% say “there’s more than one true way to interpret the teachings of my religion.”

• 44% want to preserve their religion’s traditional beliefs and practices. But most Catholics (67%), Jews (65%), mainline Christians (56%) and Muslims (51%) say their religion should either “adjust to new circumstances” or “adopt modern beliefs and practices.”

• 50% say “homosexuality is a way of life that should be accepted by society,” but the most consistently traditional religious groups say society should discourage it — 76% of Jehovah’s Witnesses, 68% of Mormons, 61% of Muslims and 64% of evangelicals.

• 51% have a certain belief in a personal God, but 27% are less certain of this, 14% call God “an impersonal force,” and 5% reject any kind of God. “People say ‘God,’ and no one knows who they mean,” says Kosmin, director of the Institute for the Study of Secularism in Society and Culture at Trinity College in Hartford, Conn.

• 14% of all surveyed, including 28% of evangelicals, say religion is the “main influence in their political thinking.”

Check out this link for a fantastic little interactive graph with a collection of these findings. Very cool! (Pew Forum always has great research- you heard a few of these results from us recently in our Youth Culture Window article on church attendance).

Another interesting fact about all of this… apparently my home state of California proved to be “less religious” than other states. (Oh stop it… I know, I know!) LA Times summarized some of these findings.

These are great facts to familiarize ourselves with to better understand the culture we’re trying to reach out to.

8.9 Million Kids and Camp Rock

Posted on: 06/23/08 4:28 PM | by Jonathan McKee

Everyone knew it would be big… the question was, How big? I’m, of course, talking about Disney Channel’s Friday night debut of their “original movie” Camp Rock, starring none other than the Jonas Brothers (more on that boy band made up of preacher’s kids here).

I speculated about it a little bit in my Saturday blog with a few facts about it’s release. Some people even piped in saying that it wasn’t as good as HSM or HSM2 (please don’t make me type out High School Musical). It will be interesting to listen to what kids are saying. My daughters (10 and 12) watched it and said that it was, and I quote, “Waaaaaaaaaay better than HSM or HSM2.”

“Why?” I asked.

“Because the music was better… and the Jonas brothers were in it. I don’t know. It was just waaaaaaaay better!”

Hollywood Reporter chimes in with more about the debut:

Disney Channel’s Jonas Brothers movie “Camp Rock” debuted big Friday night, though it didn’t match last year’s record-setting “High School Musical 2.”

“Camp Rock,” which features a slew of musical performances, averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the network’s No. 2 most-watched original movie ever behind “HSM 2,” according to Nielsen. “Camp Rock” pulled in about half of that movie’s audience (17.2 million) in its Aug. 17 premiere.

However, “Camp Rock” did rank as the network’s most-watched nonsequel movie ever, outperforming the original “HSM,” which debuted in January 2006 to 7.7 million viewers, and other original movies like “Jump In!” which averaged 8.2 million in January 2007.

I’m just happy that kids were watching something clean!