Entertainment Media Archives - Page 50 of 50 - Jonathan's Blog From The Source

American Idol

Posted on: 01/21/08 9:11 AM | by Jonathan McKee

Interesting… American Idol has fewer viewers so far this year, but still is beating all the other networks combined whenever it is on.

An article in Media Life Magazine tells us:

And of course there is “Idol.” The show drew its smallest opening-night audience in four years, but it was so far out ahead of the competition that it almost didn’t matter. The first two episodes of the smash singing show have averaged a 13.2 rating, making them the year’s two highest-rated non-sports shows on broadcast, 48 percent better than the No. 3 show, the Sept. 27 premiere of ABC’s “Grey’s Anatomy” at an 8.9.

Even if “Idol’s” numbers fall off a bit more, it will still power Fox to an easy No. 1 this season unless one of the other networks’ reality shows really takes off, which seems unlikely.

Also… a little controversy never hurts. (controversy helped Jamie Lynne’s Zoey’s ratings.)

I spoke to kids this weekend and did a little “stand up” bit on American Idol auditions. It’s amazing. Usually when you talk about a show you include a certain chunk of the audience and exclude others… not with Idol. EVERYONE knows… they’ve all seen some of the auditions one year or another.

It will be interesting to see how many teenagers it will keep this season…

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NFL Cracking Down on Churches Showing the Super Bowl on the Big Screen

Posted on: 01/19/08 9:35 AM | by Jonathan McKee

Every year our ministry provides fun resources for for all the churches and youth groups that have Super Bowl parties. Last year, a wrench was thrown in the works… the NFL cracked down on churches showing the game on the big screen.

Seriously?

Yep… no joke. This actually doesn’t surprise me. Any Monday Night Football fan remembers that little disclaimer they make about the game not being for public showing, yada, yada, yada. Well, some churches have these giant Super Bowl parties and charge admission.

Well, the NFL is cracking down on these large gatherings watching the game on the big screen.

Here are the two issues: collecting money, and screen size.

The Daily Progress out of Charlottesville, VA has an article talking about this situation. This article talks about the Indianapolis church that was told they couldn’t show the game on the big screen. A Charlottesville lawyer, John W. Whitehead, wants to fight this, saying that “he’d sue if he could only find a church willing to sign on as a client.” (Really? A lawyer wants to sue?)

The article goes into detail:

At issue is a law and corresponding league rule that says the Super Bowl can’t be shown to gatherings on a screen larger than 55 inches.

Whitehead, who has made a career in part by defending religious groups on free speech issues, says that rule keeps most churches from being able to host Super Bowl parties and show the game.

“It’s absurd to say that anyone in a larger crowd can watch it on a 55-inch screen,” he said. “They can’t.”

The league’s policy is modeled after the federal Copyright Act, and does not unfairly target churches, according to an NFL spokesman.

“Our position on this is that we have absolutely no objection to churches and others hosting Super Bowl viewing parties as long as they don’t charge admission and they show the game on a television of the type that is commonly used at home,” said NFL spokesman Greg Aiello.

Is a lawsuit the answer?

Here’s my two cents: Fair or not, it’s a law. We need to obey it.

But don’t worry… we CAN still have superbowl parties, IN HOMES. That’s right. Personally, that’s more fun anyway. It’s more intimate. For large churches or youth groups, what a great way to connect people with others in their area. Have “area Super Bowl parties.”

And as for the money? Don’t charge admission, just make it a “bring your own snack” party. Admission is a bag of Doritos or a 2 Liter of Pepsi.

A few examples of what this can look like:

I was one of the leaders of a young couple’s ministry at my church a few years ago. We used to have a Super Bowl party at one of the leader’s house and invite the whole young couple’s class. We had about 30 people show up. It was a big house with a big TV and a big freaking couch!!! It was a lot of fun.

When I was in high school (WAAAAAAAAAY back in the day), my youth group used to always have a Super Bowl party at one of the youth leaders’ houses. This was always great fun. Our youth group was a decent size, about 70 kids weekly. This youth leader built bleachers in his house… (it was awesome) in two different rooms. All the fans for one team went in one room, all the fans of the other went in the other room (he wasn’t trying to cause divisions, the rooms were only so big… we needed multiple rooms to fit all the kids). I’ll always remember that Super Bowl.

Oh… and screen size? Do you remember what TV’s used to be in the 80’s? (okay… I just dated myself. I was in high school in the 80’s. Yes… pegged pants, an Izod with the collar up, a white Miami Vice jacket… the whole bit!) A BIG TV in the 80’s was 27 inches, unless you were one of the few people who had those funky projection BIG SCREENS with the three lights shining on it (and you couldn’t even see the picture unless you weren’t dead center). Yes… that memorable Super Bowl I saw on the bleachers in a living room in high school was on a 25″ TV.

So I have no problem with 55 inches.

So… this year our ministry will be providing its annual Super Bowl activity ideas, including a fun little Super Bowl quiz- a competition predicting the results of the game. (here’s last year’s quiz) People take the quiz before the game starts answering who they think will catch the most passes, which team will score first, who will get the most field goals, etc. After the game, you tally up the results and see who did the best on the “quiz.”

Great fun.

So throw your Super Bowl parties this year. Just 1. don’t charge 2. and “keep it on a on a television of the type that is commonly used at home,” to quote that NFL spokesman word for word.

So who’s gonna win?

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MySpace Caves

Posted on: 01/16/08 9:10 AM | by Jonathan McKee

It’s all over the news… top stories on many newspapers. MySpace is finally caving and saying, “All right, All right… we do need to make some changes!”

I saw this article in my paper yesterday. CNN has one too. Still left a lot of questions. Like how will they really be able to “strenghen software to find underage users?” I would love that… but I’m skeptical.

Anastasia at YPULSE went into much greater detail about it… answered a few of the questions. She is updating some of the feedback from her questions already. For example, she notes that even though MySpace is going to default that 16 and 17 year olds profiles will be set to private, they can go in and change them back to public.

Another interesting fact is that adults can never add people under 16 unless they know their email or last name. I think that is a VERY GOOD thing. No complaints from me on that one.

NEW INFO: YPULSE’s Anastasia just linked another article on her recent post that talks about a hole in MySpace’s architecture that allows anyone who’s interested to see the photographs of some users with private profiles — including those under 16 — despite assurances from MySpace that those pictures can only be seen by people on a user’s friends list. WOW. And now that is fixed.

But MySpace is trying to make changes.

Marko, in his blog raised the question, “I wonder how this will effect youth ministry?” Good question. I don’t think this particular change (adults not being able to add kids under 16 without knowing their email) won’t effect it at all. As a youth worker, I only would be contacting the kids I know anyway. So the only kids I would add would be kids who I already know thier email, last name, dog’s name, address, girlfriend’s name, etc.

My two cents as a parent. Myspace has to make some serious strides before I’m confortable letting my kids on it. Not necessarily because of safety… but simply because of the smutty pictures. My 14 year old boy doesn’t need to be dodging pictures of girls in thongs as he browses the web.

A parent walked up to me after a parent seminar I did in PA last Sunday and asked me, “I finally gave in and just let my 13 year old son on MySpace last week. Was that a mistake?” I told her this:

“That’s a decision only you can make. But two things: 1. You have to be 14 to even be on MySpace. So your son had to lie to get a membership. You have to ask yourself if that’s okay. (I didn’t tell her, “Is that okay when you’re going to the movies too? How about on our taxes… is it okay to lie there too?”)

2. I give you this challenge. Go onto Myspace and start clicking around on people’s pictures. Click from one kid to another at your kid’s school. Click several degrees of seperation… because maybe your son’s inner circle of friends are really cool kids. But click a couple degrees of separation from there. Then, be savy like a 13 year old boy would be. Go to the browse section. That button alone will probably be as far as you need to click to find smut. But… if you want to be like many boys, from browse, do an advanced search. Note that you can search for a certain ‘orientation,’ like a bi-sexual. Try searching for bi-sexuals in your area that are on MySpace looking for a relationship. See what you find.”

Then I left her this challange. “If you can click around for 1 minute without seeing a picture of a girl in a thong, then I’ll give you $5!”

That’s $5 I’ll never have to pay. (and yes, my kids aren’t on MySpace)

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why age 12 – 34?

Posted on: 01/15/08 3:39 PM | by Jonathan McKee

Last weekend I was training in Hershey, PA at a large EV FREE church- a fun group of people. In the training, I was sharing some statistics about MTV and mentioned their target audience of 12-34 year olds.

Interesting- a very cool guy that worked for Hershey (yes, in the city of Hershey, PA there are an abundance of Hershey employees. They even gave me chocolate!) was talking to me about why MTV uses age 12 as their starting point. This guy works in the marketing department at Hershey and he said that anything marketed to anyone under 12 qualifies as being marketed to kids (as in “little kids”). He said that once you market to kids (under 12), the government gets really involved, checking safety, etc. (he hinted that it was really a pain to deal with)

It’s interesting, because MTV doesn’t hesitate to show blatent sexual situations, violence (Jackass), bad attitudes… you name it. (I don’t have to give examples… just turn the channel on at random… you’ll see). My guess is that if they admitted that their target audience was under 12, then the government could possibly intervene. Let’s put it this way. If Hershey is told that they have to be careful how they advertise Reeses Puffs cereal because kids might assume they’re healthy… imagine the scrutiny that MTV might have to subject themselves to for their typical broadcasts.

Hmmmmmmmm.

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Generation Y’s fleeting attention spans

Posted on: 01/8/08 10:15 AM | by Jonathan McKee

I’m always intrigued by research about this new generation of young people. Anastasia Goodstein is one of the voices, if not THE voice, I listen to when it comes to gen y. Her Ypulse website and daily news always provides a gold mine of information about this generation.

I was fascinated by a guest post in her January 4th update. 12to20’s Richard Ellis and Vanessa Van Patten share their insight on how to make your “pitch” teen friendly. I think youth workers can glean from points 1 and 2. Points 3 and 5 come into play in event marketing for sure. Point 4 is just a keen insight into the lure of our sinful nature.

Sure, there are good songs and bad songs, good products and bad products, but, more importantly, there are certain necessary formulas you need to get your X factor “teen sticky.” With my (Richard’s) 20-year experience in the teen marketing industry and Vanessa’s young age, exposure to the net-generation and candid perspective, we have examined the successful viral marketing campaigns, recent explosive trends and current teen obsessions. Here are our golden rules so you can milk your cash cow and tap into Generation Y’s fleeting attention spans:

1) Make them aware of what they do not know…so they need to know

Smart rappers will throw in a few words in their rap song that are obscure and only a select few use/know the definitions. Teen listeners are usually embarrassed and curious that they do not know what thee words mean, and will immediately go and look them up. The key is to make sure that you only have one or two things that are mysterious so it taps into their curiosity rather than frustrating them.

Example: Platinum Rap Albums with interesting word choices that might have to be looked up: Red American Express, lamping, bushy behavior, Cholo, Cranking.

2) Make them aware of something they do know…so they feel like an insider

Everyone wants to feel like they know something that other’s don’t. Especially when it is something that they feel is made just for them. Evoking a sense of community or even slight ageism can be very appealing to teens because it makes them feel special or more like an insider.

Example: “Can’t Hardly Wait,” “Scary Movie 1 and 2” — Movies like these use special teen lingo, teen humor and have almost cult like followings, with Generation Yers, you constantly hear quotes and references to these movies as a type of bonding experience with others in your generation.

3) Make it gossipable

There has to be something about your product, book, video, or advertisement that teens can talk about. Whether it is something funny, something outrageous, a good story…make sure that they will want to talk about it with their friends, maybe get someone else’s opinion or be the person who can spread around the news of something cool.

Example: “Gossip Girl” — Yes, easy name, but the Gossip Girl books and show are so popular right now because girls love to talk about them. Not only do they talk about the story line, they talk about which actor is the ugliest, the outfits, the advertisements, the online community on their website. Girls are obsessed because there is so much to talk about, so they do not stop talking about it!

4) Make it naughty

This is one great way to make something “gossipable.” Everything is better when it feels like it is a little bit bad. Of course, you do not want to offend anyone, and it is a careful balance between offensive and edgy, but when it is good to add a little bit of “naughtiness” to your product’s package, maybe just a glimpse of something that a teen would say, “oh, that’s bad, I sorta want it.”

Example: Jessica Simpson’s “These Boots Are Made For Walking Video” — Ok, we know, that was an awesome video with some scantily clad women, but many teens who purchased or downloaded the video were girls who were not interested in the women, but something else. Well, much of the video was Mrs. Simpson looking at the camera with a secret grin, the whole production has an air of you-are-watching-something-you-are-not-supposed-t0…but that video got watched and watched and watched by teens (girls and boys included).

5) Make it sharable, Let them manipulate

Whatever you are trying to promote, you need to make sure you have lots of ways that teens can manipulate it: text messages, ringtones, communities, website, chat rooms, profile pages, videos, discussion boards. Teens love to be able to have a say in whatever they are doing. So if there is a TV show, there needs to be an online community, textable reminders when the show starts, t-shirt contests…anything that makes it easy to participate in your product.

Example: “Leave Britney Alone!” — There is a video going around the Internet on Youtube by a guy who is defending Britney’s behavior, every teen I know has this video saved onto their computer. Youtube makes things very sharable, there are message boards, links, embed codes. Teens made websites where people could post response videos, it was easily able to have mass dissemination and teens could partake in the process.

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Is Facebook Too Popular?

Posted on: 12/3/07 4:46 PM | by Jonathan McKee

Sorry, my crystal ball isn’t working. But this is an interesting theory. This guys is basically saying that he thinks Facebook’s growth in popularity could be their downfall. Check it out yourself. WIRED reports this:

Boing Boing editor Cory Doctorow has (a) theory. The crux is simple — the more people get involved in social networking, the more users are likely to encounter people they’d rather avoid. Doctorow goes on to theorize that the more often this happens, the more likely people are bound to abandon a site.

His argument may be simple, but it’s genuinely tapped in to how people communicate. “That’s why I don’t worry about Facebook taking over the net,” he explains. “As more users flock to it, the chances that the person who precipitates your exodus will find you increases. Once that happens, poof, away you go — and Facebook joins SixDegrees, Friendster and their pals on the scrapheap of net.history.”

I’m not convinced. But it’s interesting to hear people’s speculations.

Here’s what I do know. Fact: Facebook is growing by leaps and bounds in popularity. MySpace… it’s holding it’s own for now.

It will be interesting to see what the future holds. Right now it seems as though many of the teenagers that are tired of the “anonymity” and “pick up” atmosphere of MySpace are fleeing to Facebook. But some teenagers are enjoying the lack of responsibility that MySpace offers.

Plus… who’s going to switch their account when they have 867 “MySpace friends?” Starting over would be pretty depressing!

Time will tell…

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