Stop at Nothing to Be the Best Bimbo

Posted on: 03/27/08 11:17 AM | by Jonathan McKee

“What do you want to be when you grow up Kelsey?”

“I want to be a bimbo!”

Where is this kind of thinking coming from? How about a new UK website aimed at girls 9-16 that gives users “bimbo dollars’ for plastic surgery, diet pills and risque nightclub outfits. Over 200,000 UK kids are playing the online game called “Miss Bimbo” (1.2 million played when it was released in France). CNN says, Girls are encouraged to compete against each other to become the “hottest, coolest, most famous bimbo in the whole world.”

I jumped on the site myself to check it out.  It’s not shy about it. It says right there on the front page: Even resort to meds or plastic surgery. Stop at nothing to become the reigning bimbo !

TimesOnline from across the pond reports:

A website that encourages girls as young as 9 to embrace plastic surgery and extreme dieting in the search for the perfect figure was condemned as lethal by parents’ groups and healthcare experts yesterday.

The Miss Bimbo internet game has attracted prepubescent girls who are told to buy their virtual characters breast enlargement surgery and to keep them “waif thin” with diet pills.

Healthcare professionals, a parents’ group and an organisation representing people suffering anorexia and bulimia criticised the website for sending a dangerous message to impressionable children.

In the month since it opened the site, which is aimed at girls aged from 9 to 16, has attracted 200,000 members. Players keep a constant watch on the weight, wardrobe, wealth and happiness of their character to create “the coolest, richest and most famous bimbo in the world”. Competing against other children they earn “bimbo dollars” to buy plastic surgery, diet pills, facelifts, lingerie and fashionable nightclub outfits.

The website sparked controversy when it was introduced in France, where it attracted 1.2 million players.
(ht to Anastasia for this link)

The game is under further investigation over fears that it encourages kids to spend real money texting, racking up big phone bills. reports:

Miss Bimbo is free to play, but players can earn in-game ‘dollars’ by sending in text messages which cost £1.50 a time.

Fox News also chimes in on the issue.

And here is an MSN video on the subject.