Colleges Using Facebook & Twitter to Recruit

Posted on: 05/21/09 8:25 AM | by Jonathan McKee

I always find it interesting to see where kids hang out, “virtually” as well as physically. I also find it interesting to see where companies and institutions perceive kids to be- as well as the methods they use to connect with or attract students.

My mom is a prof at California State University in Sacramento. She shot me over an email that she received in her department about recruiting students:

“Facebook & Twitter Recruitment Tools to Engage Prospective Students”

Facebook, Twitter & blogs are the latest, inexpensive necessities to recruit students to your campus. Discover how to best use these ‘tools’ to connect with potential students and guide them through the college application process.
Please join us for a 60-minute webinar to hear our subject expert reveal secrets

** How to use Facebook, Twitter & blogs to recruit potential students
** 5 vital Facebook communication tools to boost your school image
** Ways to remind students of vital acceptance dates: Free apps you need
** Critical tips to monitor buzz about your institution online

Not that the day of the “college fair” is gone, but Universities are obviously realizing that some of their recruiting efforts need to be virtual.


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