Kids Multi-tasking Internet & TV

Posted on: 03/12/08 8:29 AM | by Jonathan McKee

Any youth worker or parent who has read anything about this young generation has frequently seen the word “multi-tasking.” Today’s kids can multi-task like no generation before them.

Media Life came out with an article yesterday about kids browsing the internet WHILE watching TV and how marketers are using this opportunity. TV watchers have probably noticed this phenomenon in the last year. You can’t watch American Idol or even a football game without being repeatedly pitched to jump on their web site and vote or participate in a poll. You might not be responding to these plea’s… but our kids are.

According to the above article:

overall 64 percent of kids go online while watching TV. Just under half do so frequently, between three times a week and several times a day.

It also found that 73 percent of those who are watching TV while online are engaged in active multitasking. That’s up dramatically from the 55 percent of kids who said they had engaged in active multitasking back in 2002.

Some 50 percent said they had visited a web site in direct response to something they’d seen while watching TV. That’s up from 41 percent.

Some 35 percent said they had sent an email or instant message to someone who was watching the same TV show, compared to 18 percent in 2002.

Further, one third said they went online to participate in polls, contests or games after television programs have directed them to while still watching the tube. That’s up from 21 percent.

Another interesting thing to come out in the study is that when kids are on the internet while watching TV, it’s the internet that tends to hold their attention as the primary medium.

I found that last fact fascinating– when in comes to engaging in internet and TV simultaneously, the internet wins in the fight for attention. Perhaps because it is “interactive” by definition.

More on this research in this article. (thanks for this one Anastasia)

Today’s teenagers have never known the world without the internet. That, combined with all the other gadgets readily available to them has created a generation of media junkies who can handle more than a couple mediums at once. I talk about this in Chapter Four (click here for that chapter in article form on our web site) in my book THE NEW BREED, describing how to recruit today’s young professional as a volunteer.

Years ago every report was about the effects of TV– families who leave the TV on during homework or during dinner. Now we’re seeing a shift to people doing everything “while browsing the internet.”

Hmmmmmmm.

 

MySpace Caves

Posted on: 01/16/08 9:10 AM | by Jonathan McKee

It’s all over the news… top stories on many newspapers. MySpace is finally caving and saying, “All right, All right… we do need to make some changes!”

I saw this article in my paper yesterday. CNN has one too. Still left a lot of questions. Like how will they really be able to “strenghen software to find underage users?” I would love that… but I’m skeptical.

Anastasia at YPULSE went into much greater detail about it… answered a few of the questions. She is updating some of the feedback from her questions already. For example, she notes that even though MySpace is going to default that 16 and 17 year olds profiles will be set to private, they can go in and change them back to public.

Another interesting fact is that adults can never add people under 16 unless they know their email or last name. I think that is a VERY GOOD thing. No complaints from me on that one.

NEW INFO: YPULSE’s Anastasia just linked another article on her recent post that talks about a hole in MySpace’s architecture that allows anyone who’s interested to see the photographs of some users with private profiles — including those under 16 — despite assurances from MySpace that those pictures can only be seen by people on a user’s friends list. WOW. And now that is fixed.

But MySpace is trying to make changes.

Marko, in his blog raised the question, “I wonder how this will effect youth ministry?” Good question. I don’t think this particular change (adults not being able to add kids under 16 without knowing their email) won’t effect it at all. As a youth worker, I only would be contacting the kids I know anyway. So the only kids I would add would be kids who I already know thier email, last name, dog’s name, address, girlfriend’s name, etc.

My two cents as a parent. Myspace has to make some serious strides before I’m confortable letting my kids on it. Not necessarily because of safety… but simply because of the smutty pictures. My 14 year old boy doesn’t need to be dodging pictures of girls in thongs as he browses the web.

A parent walked up to me after a parent seminar I did in PA last Sunday and asked me, “I finally gave in and just let my 13 year old son on MySpace last week. Was that a mistake?” I told her this:

“That’s a decision only you can make. But two things: 1. You have to be 14 to even be on MySpace. So your son had to lie to get a membership. You have to ask yourself if that’s okay. (I didn’t tell her, “Is that okay when you’re going to the movies too? How about on our taxes… is it okay to lie there too?”)

2. I give you this challenge. Go onto Myspace and start clicking around on people’s pictures. Click from one kid to another at your kid’s school. Click several degrees of seperation… because maybe your son’s inner circle of friends are really cool kids. But click a couple degrees of separation from there. Then, be savy like a 13 year old boy would be. Go to the browse section. That button alone will probably be as far as you need to click to find smut. But… if you want to be like many boys, from browse, do an advanced search. Note that you can search for a certain ‘orientation,’ like a bi-sexual. Try searching for bi-sexuals in your area that are on MySpace looking for a relationship. See what you find.”

Then I left her this challange. “If you can click around for 1 minute without seeing a picture of a girl in a thong, then I’ll give you $5!”

That’s $5 I’ll never have to pay. (and yes, my kids aren’t on MySpace)

Googling Your Name

Posted on: 01/11/08 8:42 PM | by Jonathan McKee

Have you ever googled your own name?

I was searching for one of my new books (to see how GROUP was marketing it) and I ended up googling my name. When I did, I stumbled across an old interview I did that I couldn’t even remember. It was pretty funny reading my answers. Is it bad to laugh at your own jokes from two years prior?  (yeah, probably so)

It’s pretty short- here’s what I said:

It is a very refreshing pleasure to welcome Jonathan McKee to our studio today. I always look forward to reading Jonathan’s powerful, youth focused, eZine which is published by his outstanding organization, The Source for Youth Ministry.

What is the name of your company and what products or services does it provide?
We are www.TheSourceforYouthMinistry.com

We love impacting the lives of kids around the world. And one of the best ways we found to do that is by equipping youth workers who are working with these kids. So our ministry’s goal is threefold: Speaking to kids, Training student and adult leaders, and Providing Free Resources on our web site.

What role do you play in your organization?
I am the president, founder, janitor and best boy.

As a successful person, how did you get started?
I started on the front lines as a youth worker. I was a volunteer in the church, then I worked with Youth for Christ reaching “unchurched” kids for almost 10 years. When I looked on the web for some free resources, I found few . . . almost none. I thought, “What a shame. I have a whole file cabinet full of curriculum and ideas that I’ve developed over the years. Why don’t people share these things?” So I did. And the web site was a hit. So we started doing it full time.

How did you learn what it takes to succeed?
By God’s grace. Actually, I’ve learned about 100 ways how NOT to succeed over the last decade. But slowly, I’m learning a few things that work in youth ministry. And I’m trying to share those ideas with as many people as possible.

What personal/family activities do you enjoy?
I love just hanging out with my family . . . my wife Lori, and my three kids, Alec, Alyssa and Ashley. They’re awesome. We like family bike rides, back pack trips . . . or just piling on the coach with popcorn and a movie.

What experiences in your life have helped you expand who you are as a person?
Eating Pizza! Pizza has made me the man I am!

But I guess I’d also say working with kids on campus. Kids across the globe are hurting and looking for someone to notice them. As I spent years on campus meeting kids and investing time into their lives . . . my life was changed. God used me to share his love with kids. And there’s no greater joy than being used by God to make a difference.

What are your concerns about the world today?
MTV. Have you seen that crap?

Are there any tips or advice you would like to offer people?
Yeah . . . don’t swing your 5 year old around in circles after she just finished eating a spaghetti dinner.

And don’t ever stop learning. The successful people I know are teachable. When I meet a guy who “knows all the answers” . . . I meet someone who’s reached their limit. Go into every situation trying to learn something. Everyone has something to offer. (yes, some less than others)

Which people have been role models to you?
Ray Johnston, Jim Burns, Chap Clark . . . and Napoleon Dynamite.

What are your favorite books, computer programs, or forms of entertainment?
My top 10 favorite books are listed on my web site on the left hand side bar: www.TheSource4YM.com. My least favorite computer program is Microsoft Word because it can spell and format better than me. My favorite entertainment has to be movies. I’m sort of a movie fanatic. But everyone knows that from my movie review page: www.thesource4ym.com/moviereviews

What is it that you are most passionate about or gives you the greatest enjoyment in life?
My 7 year old came home from church the other day and told me how she really wants to trust God with her actions. I asked her if that meant that she would stop talking about how the cat’s butt rises when you pet it. She agreed.

The greatest joy in my life is when I see my own kids following Christ. I love it when I see “a light go on” during a family devotions time or when I see my son put $5 out of his pocket to give to a homeless person on the street. It doesn’t get much better than that.

I was right. It doesn’t get better than that.

Fun little glimpse into the past.

Ashley’s Christmas List in One Word

Posted on: 12/17/07 5:29 PM | by Jonathan McKee

  
Ashley (my 10 year old) and I were hanging out today and she let me know about some of the items on her Christmas list… and they all have one thing in common: WEBKINS.
 
If you’re not a parent of young child right now, you might not be aware of these real cyber pets. Yes… they’re real. They are actual stuffed animals that you can snuggle with each night. And yes… they’re cyber. You can register them on the Webkins site and enter an “exciting online experience where your plush pet comes to life!” 
  
It’s brilliant marketing actually. When your kid brings home your Webkins toy, they log onto the site and enter the “secret code” that comes with the pet. They officially “adopt” the pet, naming them and deciding whether it’s a boy or girl. They then instantly receive “Kins cash” where they can decorate their “virtual room,” redecorate, buy clothes, etc.
  
Here’s the clever part. They keep kids coming to the site by providing “meters” that tell you how your pet is doing. There are three meters: happy, health and hunger. Playing and exercising your pet keeps these meters high. How do you do this? Online of course.
 
Sigh.
  
So yes, we as parents have to watch and limit our kids’ internet time so that our kids get some time ACTUALLY exercising outside (yeah, really outside… breathing real air!) instead of just “virtually” excercizing.
  
Ashley is our little dog lover, so lucky for us, she likes to take her real dog (Jethro) and play soccer with him in the back yard each day. He’s huge. He can grip a fully inflate soccer ball in his mouth (hilarious to watch!).
  
So, since she seems to be balancing the Webkins fad responsibly, I might just have to consider the new Webkins Penguin or German Shepherd for Ashley this year.  🙂

Is Facebook Too Popular?

Posted on: 12/3/07 4:46 PM | by Jonathan McKee

Sorry, my crystal ball isn’t working. But this is an interesting theory. This guys is basically saying that he thinks Facebook’s growth in popularity could be their downfall. Check it out yourself. WIRED reports this:
 
Boing Boing editor Cory Doctorow has (a) theory. The crux is simple — the more people get involved in social networking, the more users are likely to encounter people they’d rather avoid. Doctorow goes on to theorize that the more often this happens, the more likely people are bound to abandon a site.
 
His argument may be simple, but it’s genuinely tapped in to how people communicate. “That’s why I don’t worry about Facebook taking over the net,” he explains. “As more users flock to it, the chances that the person who precipitates your exodus will find you increases. Once that happens, poof, away you go — and Facebook joins SixDegrees, Friendster and their pals on the scrapheap of net.history.”
 
I’m not convinced. But it’s interesting to hear people’s speculations.
 
Here’s what I do know. Fact: Facebook is growing by leaps and bounds in popularity. MySpace… it’s holding it’s own for now.
 
It will be interesting to see what the future holds. Right now it seems as though many of the teenagers that are tired of the “anonymity” and “pick up” atmosphere of MySpace are fleeing to Facebook. But some teenagers are enjoying the lack of responsibility that MySpace offers.
 
Plus… who’s going to switch their account when they have 867 “MySpace friends?” Starting over would be pretty depressing!
 
Time will tell…