Levi’s Encourages You to Unbutton Your Beast

Posted on: 10/3/08 8:47 AM | by Jonathan McKee

I was watching prime time a few weeks ago and saw a Levi’s commercial that made my mouth hit the floor. This was a commercial, so I figured, “They aren’t going to go there.” But as the couple kissed, her shirt came off, then his pants began to unbutton… I wondered for a second if I had somehow accidentally subscribed to HBO.

“Unbutton Your Beast.” Such is the new campaign for Levi’s.

Now they’ve got a website hoping the idea will go viral (thanks for the link Alan). I can’t even begin comment… you just have to look for yourself:





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