Nickelodeon’s “Zoey” beats NBA Playoffs

Posted on: 05/7/08 9:03 AM | by Jonathan McKee

Ever wonder what tweens are watching?

The pregnant Jamie Lynn Spears’ show “Zoey 101” drew huge numbers last Friday night for its serier final, beating everything else on cable last week, including NBA playoff coverage.

Media Life Magazine reports:

“Zoey” drew an average 5.1 million total viewers for the hour-long finale last Friday, May 2, at 8 p.m. Another half-hour rerun that followed averaged 5.05 million, making them the two most-watched shows on cable last week, well ahead of NBA playoff coverage and the first new episode of “Hannah Montana” since Miley Cyrus’ controversial Vanity Fair pictures were released…

And if you think controversy doesn’t attract attention…

The finale was nowhere near the 7.3 million total viewers who watched “Zoey’s” third-season finale in January, shortly after the 16-year-old announced she was pregnant. The show has regularly finished No. 1 among tweens this season.