Yes, MTV exploiting Miley is nothing new. But this year they’ve been already pushing the envelope, utilizing Miley’s desperation for attention in their TV ads for the upcoming awards show. Maybe you’ve seen them: the topless ad (with little greenscreen dots covering the essentials), the “giving us the finger” ad, or the cloud of smoke ad…
What does that mean?
That means MTV is desperate to bring that number up. And even if your kids don’t watch it, many of their friends will and the buzz will drive millions of kids to the internet to see what they missed the night prior.
We’ll be watching the show and posting a Youth Culture Window article Monday with our synopsis of what young people will take away from this year’s show. Subscribe to these FREE articles RIGHT HERE.