Media Use

Wow… too many articles to blog about. So I’ll just highlight a bunch of interesting media research from The Nielsen Company. Hold on… this is going to be a rapid fire blog with links and stats.

TV VIEWING: The Nielsen Company came out with a recent report on TV viewing in America. Despite rumors that TV watching is going down, TV continues to rise with the 2008-09 at an all time high.

Here’s a peek at 91 til now:


And here’s the entire article.

And a quick glimpse at Monthly Time that each age group (from kindergarten through retirement) spends in front of the TV. Can you believe it… 12-17 year olds average roughly 26 hours a week. Wow.


Also see: TV Viewing Among Kids at an Eight-Year High,

MOBILE PHONES: In a recent Nielsen report on Social Media I found tons of interesting facts, but this the most intriguing- the age that children own their first phone. Apparently the age just keeps getting younger. In the first quarter of 2009, the AVERAGE age was 9.7 years old!

Here’s a glimpse at mobile ownership by age:


Notice that 76% of phone users get their cell phone at 12-year-old (NOTE: This table isn’t saying that 76% of 12-year-olds have a cell phone. According to a Pew Internet report, that number is 51%). I can attest to that. My 12-year-old daughter does NOT have one and she reminds me of that every day! (“Dad, all my friends have one!” I’ll have to correct her now. “Correction, only 51% of your friends have one!)   🙂

Here’s the entire social media article.

ONLINE SEARCH: And just to show that Google still “owns”


Here’s the report.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new The Teen’s Guide to Social Media & Mobile Devices, If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; and the Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, and You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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