8.9 Million Kids and Camp Rock

Everyone knew it would be big… the question was, How big? I’m, of course, talking about Disney Channel’s Friday night debut of their “original movie” Camp Rock, starring none other than the Jonas Brothers (more on that boy band made up of preacher’s kids here).

I speculated about it a little bit in my Saturday blog with a few facts about it’s release. Some people even piped in saying that it wasn’t as good as HSM or HSM2 (please don’t make me type out High School Musical). It will be interesting to listen to what kids are saying. My daughters (10 and 12) watched it and said that it was, and I quote, “Waaaaaaaaaay better than HSM or HSM2.”

“Why?” I asked.

“Because the music was better… and the Jonas brothers were in it. I don’t know. It was just waaaaaaaay better!”

Hollywood Reporter chimes in with more about the debut:

Disney Channel’s Jonas Brothers movie “Camp Rock” debuted big Friday night, though it didn’t match last year’s record-setting “High School Musical 2.”

“Camp Rock,” which features a slew of musical performances, averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the network’s No. 2 most-watched original movie ever behind “HSM 2,” according to Nielsen. “Camp Rock” pulled in about half of that movie’s audience (17.2 million) in its Aug. 17 premiere.

However, “Camp Rock” did rank as the network’s most-watched nonsequel movie ever, outperforming the original “HSM,” which debuted in January 2006 to 7.7 million viewers, and other original movies like “Jump In!” which averaged 8.2 million in January 2007.

I’m just happy that kids were watching something clean!

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new The Teen’s Guide to Social Media & Mobile Devices, If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; and the Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, TheSource4YM.com and TheSource4Parents.com. You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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One Response to 8.9 Million Kids and Camp Rock

  1. Tonya Berry says:

    I remember being a DJ at a christian radio station a few years back, and was handed a CD from an ‘up and coming star’, Nicholas Jonas. They had sent it directly to our little obscure station. Nicholas was 12 at the time and it had a single on it, some Christmas song. My GM told me to play it and I did, but had no idea who the kid was and didn’t think our listeners would want to hear some obscure new artist. It was good, but I never imagined he and his brothers would blow up like they have. It’s almost as weird as when I worked for a lawyer in a small town here in central Ohio, in the late 90’s, and our one entertainment file had the strangest name on it. “Little Bow Wow” I thought. Who in the world would call themself Little Bow Wow? Bow Wow and his mom used to come in to the office where I worked. He’s from Reynoldsburg on the east side of Columbus. LOL…….Oh yeah and John Reuben’s mom used to live with us btw……..lol seriously………but I met her first before he hit it big / friends with her / don’t really know him……..it’s pretty weird I know. Sorta like 6 degrees of Kevin Bacon.